The report for global smartwatch shipment market share by CounterPoint Research is here and it shows a 9% decline year-over-year in Q3 2024. Apple led the smartwatch market with the highest share in Q3 2023. It is followed by Huawei and Samsung. The biggest growth in Q3 2024 was seen among brands like Huawei and Xiaomi as they say fastest YoY growth. On the other hand, Apple saw a 15% YoY decline in Q3 2024. It was mostly because Apple saw less demand for its Watch S10 series after the success of its S9 series.
The country with the most global smartwatch shipments in Q3 2024 was India, with a market share of 25% of total smartwatch shipments. The highest shipment growth was seen in China with 24 YoY, followed by Huawei, Xiaomi and BBK.
With 87% total share, HLOS smartwatches had the highest demand in North America in Q3 2024. It was followed by Samsung, Apple and Garmin. Overall, Apple had the highest global smartwatch shipments with 21% total share in Q3 2024 while 14% share was of Huawei and 11% was of Samsung.
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The country with the most global smartwatch shipments in Q3 2024 was India, with a market share of 25% of total smartwatch shipments. The highest shipment growth was seen in China with 24 YoY, followed by Huawei, Xiaomi and BBK.
With 87% total share, HLOS smartwatches had the highest demand in North America in Q3 2024. It was followed by Samsung, Apple and Garmin. Overall, Apple had the highest global smartwatch shipments with 21% total share in Q3 2024 while 14% share was of Huawei and 11% was of Samsung.
| Global Smartwatch Shipments Market Share (Q2 2023 – Q3 2024) | ||
|---|---|---|
| Brands | Apple | Others |
| Q2 2023 | 22% | 78% |
| Q3 2023 | 22% | 78% |
| Q4 2023 | 31% | 69% |
| Q1 2024 | 21% | 79% |
| Q2 2024 | 19% | 81% |
| Q3 2024 | 21% | 79% |
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