Apple Is Holding Back Innovation Thanks To Its Browser Policies and Revenue Sharing Pact with Google, UK Regulator Confirms

A new inquiry has highlighted Apple’s dominance as a key factor in holding back innovation.

The news comes from an inquiry group by the UK’s antitrust authorities, who condemned Apple’s browsing policies as a deterrent to accessing the internet on mobile devices. Additionally, Apple’s revenue-sharing agreement with Google was also discussed.

The regulator called the pact one designed to earn a huge amount of revenue whenever Chrome is used on iOS systems. This limits the financial offerings to compete. The news arose in the same timeframe when the DOJ recommended a sellout of Chrome from Google to divest the browser. This is right after a federal judge called Google’s dominance an illegal monopoly.

The news was a long time coming as the report arises from a study conducted in 2021. This looked at both Google’s and Apple’s dominance in the world of smartphones and the practices and rules surrounding app stores, including browsing. The year after that, the regulator shared how it was rolling out an antitrust probe into the mobile duopoly that emphasized browser and cloud gaming, noting during that time how there were so many concerns limiting competition and providing harm to users.

Then the CMA mentioned yesterday how in the future, no other advancements would be made in the gaming aspect of this investigation thanks to the swift changes that Apple made. They called it a positive outlook that would really help with competition in the industry.

So many other complaints still remain as mentioned by the CMA who states Apple forces are working towards competition in the mobile browser industry so that the browser engine kit is used. This restricts what the browser can do. Furthermore, any browser using this WebKit doesn’t get the same kind of access and flexibility seen on Safari. As a whole, it’s a downfall for competition.

This also entails more restrictions on how third-party platforms can make the most of in-app browsing. It means there’s greater access to the online world through native iOS platforms.

The provisional findings stated clearly how Apple’s behavior limits traffic to other rival browsers in this domain of browsing. It also restricts the extent to which platforms can customize the whole user experience. Developers are restricted in terms of the number of options they can offer for browsing in-app.

Image: DIW-Aigen

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