Social media is evolving. A new study reveals Americans are fed up with the noise—clickbait, repetition, and staged content. They want more authenticity, less clutter.
According to the 2024 Podcastle Study, most Americans think that more than 9 posts on social media is excessive. The survey also asked Americans what type of content they are tired of seeing on social media. 80% said that they find clickbait titles and misleading thumbnails very annoying, with 69% saying that they are tired of seeing unauthentic or staged content. 58% said that repetitive content is also annoying. But it was reported that Gen-Z (88%) are highly unlikely to follow accounts who show repetitive or unoriginal content. Americans overall ate also tired of seeing overly polished or edited content, unboxing videos and giveaway videos. The biggest reason why Americans unfollow a social media account is if its content lacks substance or has no value.
The survey also found that women are 19% more likely to get tired of seeing a lot of brand partnerships on social media. The respondents were also asked when they feel that an influencer is posting too much on social media. 69% said that they feel an influencer is posting too much if they are trying to sell viewers something, with 63% saying that they feel that way if the influencer is posting on the basis of quantity rather than quality. 34% said that they can tell an influencer is posting too much content if they have to unfollow or mute the influencer because of how much they are posting. It was also found that if Americans find a video boring, they decide to move on to the next one in 17 seconds. Men are willing to watch a video for 4 more seconds than women.
71% of men favor YouTube when it comes to influencer engagement, while 58% women prefer Instagram. Americans who engage with influencers on YouTube are 13% more likely to be interested in watching educational content than other social media platforms. Another interesting thing was that Apple users are 52% more likely than Android users to engage with influencers on TikTok.
70% of Americans say that they want to see funny and entertaining content from their favorite influencers. Other types of content that Americans are interested in seeing are educational (58%), product reviews (39%), vlogs (26%) and live streams (23%). Social media is full of viral trends. The survey also found that women are 86% more likely to be interested in viral content. On the other hand, Gen-Z are 27% less likely to be interested in motivational content from influencers.
Take a look at the infographic below for more insights:
Read next:
• Top Creators List of 2024 With Bigger Earnings And Greater Global Influence
According to the 2024 Podcastle Study, most Americans think that more than 9 posts on social media is excessive. The survey also asked Americans what type of content they are tired of seeing on social media. 80% said that they find clickbait titles and misleading thumbnails very annoying, with 69% saying that they are tired of seeing unauthentic or staged content. 58% said that repetitive content is also annoying. But it was reported that Gen-Z (88%) are highly unlikely to follow accounts who show repetitive or unoriginal content. Americans overall ate also tired of seeing overly polished or edited content, unboxing videos and giveaway videos. The biggest reason why Americans unfollow a social media account is if its content lacks substance or has no value.
The survey also found that women are 19% more likely to get tired of seeing a lot of brand partnerships on social media. The respondents were also asked when they feel that an influencer is posting too much on social media. 69% said that they feel an influencer is posting too much if they are trying to sell viewers something, with 63% saying that they feel that way if the influencer is posting on the basis of quantity rather than quality. 34% said that they can tell an influencer is posting too much content if they have to unfollow or mute the influencer because of how much they are posting. It was also found that if Americans find a video boring, they decide to move on to the next one in 17 seconds. Men are willing to watch a video for 4 more seconds than women.
- Also read: Study Reveals Positive Creator Emotions in Video Thumbnails Boost YouTube Viewer Engagement
71% of men favor YouTube when it comes to influencer engagement, while 58% women prefer Instagram. Americans who engage with influencers on YouTube are 13% more likely to be interested in watching educational content than other social media platforms. Another interesting thing was that Apple users are 52% more likely than Android users to engage with influencers on TikTok.
70% of Americans say that they want to see funny and entertaining content from their favorite influencers. Other types of content that Americans are interested in seeing are educational (58%), product reviews (39%), vlogs (26%) and live streams (23%). Social media is full of viral trends. The survey also found that women are 86% more likely to be interested in viral content. On the other hand, Gen-Z are 27% less likely to be interested in motivational content from influencers.
Take a look at the infographic below for more insights:
Read next:
• Top Creators List of 2024 With Bigger Earnings And Greater Global Influence
