The problem of deepfakes is one that many social media apps continue to struggle with each day and YouTube is no exception.
This is the reason why the popular video streaming giant is moving one step closer to combatting deepfake content by rolling out new info tags. These are designed to differentiate genuine videos from fake ones. The latter includes those designed using AI edited using filters, or perhaps republished from another source.
It’s a major step for the company which will display when videos are uploaded on the platform through devices embedded with C2PA standards. This a great reflection to determine which content is genuine and which is edited.
Google’s head for C2PA shared a new post with more details about the new info tags. He explained how the tags will give insights into how the content was recorded. This includes details about cameras used, software, or any mobile platforms that met standards rolled out by the C2PA.
As per the details, creators need to use tools embedded with C2PA support to capture content if they wish to have the Captured with Camera’ tag added to videos. This gives special information and more metadata room for video files and also confirms its genuineness.
After YouTube confirms the facts, the app will relay the information and apply disclosures. The same goes for the sound and the visuals. The disclosure will state that the video was made using a camera or another recording device that has no edits to either audio or visual.
We think this is a great initiative for the company in terms of ensuring the material is genuine and real, providing viewers with the assurance they need to distinguish real from fake.
On the other hand, it’s actually quite interesting to note that the tech giant is also one of the biggest names in the industry pushing for AI. So at one end, it’s combatting AI and on the other, it’s promoting it.
We’ll give you a great recent example to better put things into perspective. Meta prompts users to share AI clicks of the northern lights while Google starts its trial of AI-based replies to comments. Both tech giants are motivating users to share more fake content but Google’s countering this with C2PA information labels. The irony is real. What do you think?
Still, we’re all in favor of YouTube’s latest push to combat deepfakes. In a world like today where it’s so hard to decipher who to trust and who not to, any effort should be applauded. The latest tags will make it more difficult for fake videos of real events to circulate. Who wants to get tricked by doctored videos in the first place, right?
We call this a great new level of transparency that was much needed. It’s a good step and while improvement is needed, it certainly has the potential to get better with time.
Read next: New ‘Click To Cancel’ Rule Requires Companies To Simplify Subscription Cancellations, FTC Confirms
This is the reason why the popular video streaming giant is moving one step closer to combatting deepfake content by rolling out new info tags. These are designed to differentiate genuine videos from fake ones. The latter includes those designed using AI edited using filters, or perhaps republished from another source.
It’s a major step for the company which will display when videos are uploaded on the platform through devices embedded with C2PA standards. This a great reflection to determine which content is genuine and which is edited.
Google’s head for C2PA shared a new post with more details about the new info tags. He explained how the tags will give insights into how the content was recorded. This includes details about cameras used, software, or any mobile platforms that met standards rolled out by the C2PA.
As per the details, creators need to use tools embedded with C2PA support to capture content if they wish to have the Captured with Camera’ tag added to videos. This gives special information and more metadata room for video files and also confirms its genuineness.
After YouTube confirms the facts, the app will relay the information and apply disclosures. The same goes for the sound and the visuals. The disclosure will state that the video was made using a camera or another recording device that has no edits to either audio or visual.
We think this is a great initiative for the company in terms of ensuring the material is genuine and real, providing viewers with the assurance they need to distinguish real from fake.
On the other hand, it’s actually quite interesting to note that the tech giant is also one of the biggest names in the industry pushing for AI. So at one end, it’s combatting AI and on the other, it’s promoting it.
We’ll give you a great recent example to better put things into perspective. Meta prompts users to share AI clicks of the northern lights while Google starts its trial of AI-based replies to comments. Both tech giants are motivating users to share more fake content but Google’s countering this with C2PA information labels. The irony is real. What do you think?
Still, we’re all in favor of YouTube’s latest push to combat deepfakes. In a world like today where it’s so hard to decipher who to trust and who not to, any effort should be applauded. The latest tags will make it more difficult for fake videos of real events to circulate. Who wants to get tricked by doctored videos in the first place, right?
We call this a great new level of transparency that was much needed. It’s a good step and while improvement is needed, it certainly has the potential to get better with time.
Read next: New ‘Click To Cancel’ Rule Requires Companies To Simplify Subscription Cancellations, FTC Confirms
