X seems to be going strong in terms of its goal of alienating advertisers. What more can you expect from a platform that continues to face boycotts, time and time again?
The company recently sued another group of advertisers for this behavior but now, it’s also shifting towards creator payments so it does not need to rely on ads.
Remember, creators were previously getting paid a chunk of the revenue generated through ads. These were those displayed inside their replies. Now, the app has opted to pay creators through direct means, depending on how much engagement they receive with their posts. Obviously, this comes from the app’s Premium users.
This means creators can benefit from any posts that users engage with. So as you can imagine, this would transform the types of content popular on the X platform. At the start, platforms would reward engagement and creators could post anything that drove them to discussion. This could be posts inciting anger or those forcing replies or comments of some sort.
What is shocking is how the move comes at a time when the company’s arch-rivals Instagram and Threads are facing problems with increased engagement bait. A lot of those are filled with rage and hence the greater the anger, the more it’s prioritized. Before, it was likes and reposts or shares but that’s changed.
The system might now be encouraging creators to put out more content that users could resonate with or would reply to or spark a conversation. This would put the post into their feeds. It’s so bad on Threads that even the app’s boss Adam Mosseri had to come and acknowledge that they were having serious issues and working on finding a solution.
On the other hand, X wants to move in the opposite direction. The latest policy means it wants creators to churn out replies, whatever the reason may be. In another post published on X, the firm did not indicate that it would police the system or cut back on engagement bait. It just feels like creators will generate more revenue this way.
As per X, the greater the number of premium account subscriptions, the more revenue creators can earn. However, the app failed to share the changes in payment percentages with this new system. But from what we can understand, they’ll certainly be more as they are not dependent on ads.
Image: DIW-Aigen
Read next: Meta Confirms Moderation Failures On Instagram and Threads As Users Report Disappearing Accounts and Posts
The company recently sued another group of advertisers for this behavior but now, it’s also shifting towards creator payments so it does not need to rely on ads.
Remember, creators were previously getting paid a chunk of the revenue generated through ads. These were those displayed inside their replies. Now, the app has opted to pay creators through direct means, depending on how much engagement they receive with their posts. Obviously, this comes from the app’s Premium users.
This means creators can benefit from any posts that users engage with. So as you can imagine, this would transform the types of content popular on the X platform. At the start, platforms would reward engagement and creators could post anything that drove them to discussion. This could be posts inciting anger or those forcing replies or comments of some sort.
What is shocking is how the move comes at a time when the company’s arch-rivals Instagram and Threads are facing problems with increased engagement bait. A lot of those are filled with rage and hence the greater the anger, the more it’s prioritized. Before, it was likes and reposts or shares but that’s changed.
The system might now be encouraging creators to put out more content that users could resonate with or would reply to or spark a conversation. This would put the post into their feeds. It’s so bad on Threads that even the app’s boss Adam Mosseri had to come and acknowledge that they were having serious issues and working on finding a solution.
On the other hand, X wants to move in the opposite direction. The latest policy means it wants creators to churn out replies, whatever the reason may be. In another post published on X, the firm did not indicate that it would police the system or cut back on engagement bait. It just feels like creators will generate more revenue this way.
As per X, the greater the number of premium account subscriptions, the more revenue creators can earn. However, the app failed to share the changes in payment percentages with this new system. But from what we can understand, they’ll certainly be more as they are not dependent on ads.
Read next: Meta Confirms Moderation Failures On Instagram and Threads As Users Report Disappearing Accounts and Posts
