Threads is rising fast, and Meta might just have the next big player in the social media space. With 275 million monthly users—up from 200 million in August—Threads is stacking up numbers that suggest it’s more than a Twitter alternative; it’s a growing force. Unlike X, where Elon Musk’s pivot to political conversation has left many users weary, Threads is all about keeping the feed lighter and politics-free.
In just three months, Threads added 100 million active users, tripling its initial growth rate. This surge isn’t accidental. It’s what happens when a platform avoids the political fray and keeps the vibe social, not divisive. As Musk pushes political content on X, many are looking for a place that prioritizes connection over contention. And that’s where Threads steps in.
Threads may seem like a natural successor to Twitter, but here’s the challenge: It’s still avoiding political content, which could limit its reach. Real-time platforms thrive on trending discussions of all kinds, including the ones that stir debate. So, to become the true leader in this space, Threads may have to open the door to all topics. Even so, with current growth, it’s possible Threads could rival X’s 500 million monthly active users by next June. Meta doesn’t expect revenue from Threads until at least 2025, but at this pace, the ad spots could come sooner.
The momentum is undeniable. Threads is carving out its path, and the numbers suggest it's on track to reshape the social media landscape. Whether Meta rethinks its political restrictions or not, this platform is heading for the big leagues—and fast.
Image: DIW-Aigen
Read next: This Game-Changer in Google’s Code Writing Could Mean Big Changes for Everyone
In just three months, Threads added 100 million active users, tripling its initial growth rate. This surge isn’t accidental. It’s what happens when a platform avoids the political fray and keeps the vibe social, not divisive. As Musk pushes political content on X, many are looking for a place that prioritizes connection over contention. And that’s where Threads steps in.
Threads may seem like a natural successor to Twitter, but here’s the challenge: It’s still avoiding political content, which could limit its reach. Real-time platforms thrive on trending discussions of all kinds, including the ones that stir debate. So, to become the true leader in this space, Threads may have to open the door to all topics. Even so, with current growth, it’s possible Threads could rival X’s 500 million monthly active users by next June. Meta doesn’t expect revenue from Threads until at least 2025, but at this pace, the ad spots could come sooner.
The momentum is undeniable. Threads is carving out its path, and the numbers suggest it's on track to reshape the social media landscape. Whether Meta rethinks its political restrictions or not, this platform is heading for the big leagues—and fast.
Read next: This Game-Changer in Google’s Code Writing Could Mean Big Changes for Everyone
