It's a known fact that over the years the global media brands have shifted from traditional broadcast media to tech companies. The consumers are now shifting towards online streaming and many TV brands are losing their worth because of them. Social media has also played an important role when it comes to attracting mass audiences.
According to the Brand Finance's 2024 rankings, Google remains the top valuable media brand with a brand value of $333 billion. It is followed by TikTok with $84 billion brand value and Facebook with $76 billion brand value. Instagram has increased its value by 49% ($70 billion) and has become the fastest growing media brand at fourth position in 2024. Disney got its value down by 6% and has the brand value of $46.7 billion now.
In this rankings, we note that most of the media brands are not only focusing on broadcasting but are now distributing user generated or third-party content on their platforms too. YouTube, Netflix and LinkedIn are also among the top ten most valuable media brands in 2024. The top ten media brands in 2024 are all from the USA with three being from China – TikTok, WeChat and Tencent.
Read next: TikTok Takes the Lead: Gen-Z's Go-To Source for News and Product Discovery
According to the Brand Finance's 2024 rankings, Google remains the top valuable media brand with a brand value of $333 billion. It is followed by TikTok with $84 billion brand value and Facebook with $76 billion brand value. Instagram has increased its value by 49% ($70 billion) and has become the fastest growing media brand at fourth position in 2024. Disney got its value down by 6% and has the brand value of $46.7 billion now.
In this rankings, we note that most of the media brands are not only focusing on broadcasting but are now distributing user generated or third-party content on their platforms too. YouTube, Netflix and LinkedIn are also among the top ten most valuable media brands in 2024. The top ten media brands in 2024 are all from the USA with three being from China – TikTok, WeChat and Tencent.
| Name | Country | 2024 Value (M) | 2023 Value (M) |
|---|---|---|---|
| U.S. | $333,441M | $281,382M | |
| TikTok/Douyin | China | $84,199M | $65,696M |
| U.S. | $75,716M | $58,971M | |
| U.S. | $70,443M | $47,439M | |
| Disney | U.S. | $46,717M | $49,508M |
| China | $41,794M | $50,247M | |
| Tencent | China | $36,055M | $38,059M |
| YouTube | U.S. | $31,721M | $29,710M |
| Netflix | U.S. | $22,815M | $24,150M |
| U.S. | $18,812M | $15,507M |
Read next: TikTok Takes the Lead: Gen-Z's Go-To Source for News and Product Discovery
