According to Morning Consult data, most of the Gen-Z go to influencers' content for information on almost every topic. The data shows that 22% of the Gen-Z follow more than 50 influencers on social media while only 11% US adults do so. This shows that influencers are a big source of motivation and information for Gen-Z. 22% of the Gen-Z in the USA follow 1 to 5 influencers, while 20% follow 6-10 influencers on social media.
The respondents were also asked if they want to see more or less content from influencers on social media. 9% of the US adults answered that they want to see a lot more content from influencers while 14% of Gen-Z adults said that. 17% of the Gen-Z also said that they want to see a little more content from influencers. This makes about 32% of the Gen-Z who want to see more content from influencers on social media.
Gen-Z wants to know everything from influencers. The data shows that media recommendations, dating, lifestyle and health are the topics Gen-Z are most interested in hearing from influencers. 66% of the Gen-Z also reported that they have frequent real-life discussions on the topics they hear influencers talking about online. 57% or 3 in 1 Gen-Z also said that they would be ready to become an influencer if they are given the opportunity.
Read next: Brand Accounts are Seeing Some Decline in Growth on TikTok as the Platform is Maturing
The respondents were also asked if they want to see more or less content from influencers on social media. 9% of the US adults answered that they want to see a lot more content from influencers while 14% of Gen-Z adults said that. 17% of the Gen-Z also said that they want to see a little more content from influencers. This makes about 32% of the Gen-Z who want to see more content from influencers on social media.
Gen-Z wants to know everything from influencers. The data shows that media recommendations, dating, lifestyle and health are the topics Gen-Z are most interested in hearing from influencers. 66% of the Gen-Z also reported that they have frequent real-life discussions on the topics they hear influencers talking about online. 57% or 3 in 1 Gen-Z also said that they would be ready to become an influencer if they are given the opportunity.
Read next: Brand Accounts are Seeing Some Decline in Growth on TikTok as the Platform is Maturing
