OpenAI Confirms SearchGPT Will Be A Part of ChatGPT By The End of 2024

While OpenAI may have referred to SearchGPT as a temporary prototype during its launch in July, that may not be the case anymore.

The makers of ChatGPT just confirmed the integration of SearchGPT into the popular AI tool by this year’s end. This news comes to us thanks to the company’s head for media partnerships. He spoke at a recent event where he shed light on future plans.

Now while many of us might be expecting more ad revenue sharing, that’s not the case. Shetty mentioned how publishers will benefit from great clicks and more traffic as their mode of payment. He similarly shared how they would be more than happy as searchers are looking for actual replies, not just links.

OpenAI sees this as a great potential to drive huge amounts of traffic from new locations. If they find great success, then they will allow partners to remain opt-in. So as you can see, the proposition in demand is traffic.

Shetty also shared how a balance is necessary between user wants for a reply and a publisher’s demand for high traffic to the website. This way, both stakeholders go back home happy.

So it’s not only going to be a sea of knowledge but also the chance to get benefits for clicks on the punisher’s end. Only when the right information is on display will the user wish to seek further knowledge and explore.

Shetty similarly shared more about how the demand for AI-based news is very little because no one is interested. People just wish to learn more and want to click through sources when they feel they can trust them. They want to learn more and comprehend the information better.

Generative AI can assist journalists and those in the media to get their content better so more audiences are reached. Perhaps they want to translate the data or shift it from text to audio or videos.

The goal is to make it simpler to recommend news stories, find the right images, and produce content boxes that sit on the side.

Remember, don’t be fooled by the figures. While it might just have 10,000 users in America, SerachGPT is giving rise to more traffic than apps like Perplexity. So many big brands are turning to it. When it comes to advertising revenue from news publishers, it’s merely nothing.

We agree that the efforts from ChatGPT are great, but it’s not going to outcompete Google’s dominance in the future. However, with new innovations and additions like this, it can certainly become a key player in today’s search space. This includes playing crucial roles in the entire SEO plan.

As long as publishers get a fair share of their compensation from this new feature, they’re happy and will continue to serve. Even if that does not mean more money, it does mean powerful clicks and traffic directed to the right audiences.

Image: DIW-Aigen

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