Instagram boss Adam Mosseri is reassuring Threads users that the company is aware of the app’s engagement bait problems.
If you’re an avid user of the app, we’re sure you must have seen plenty of clickbait content popping up, time and time again. The good news is you’re not the only one and Meta is working to fix the problem.
The news comes after a flood of comments by users regarding the problem made its way to the comments section. People did everything to ensure Meta was aware of the issue and now, Mosseri says the tech giant is working to bring things under control.
This type of post usually entails posts featuring invites, chats, or banal questions. The main goal is to get people to interact more. Remember, the platform’s algorithm is quite like Instagram. You’ll see more algorithmic feeds and that would get more reactions and before you know it, simple posts get viral.
Remember, Zuckerberg already stated in December last year how comment engagement is the way to go and that’s what makes X and Threads so similar.
However, the Instagram CEO feels not every comment or reply on a post is always good. For instance, bait posts feature AI-based pictures. Sometimes, replies go as far as 17K in no time and for no good reason. This might be used to abuse the app’s algorithm.
Any post that has the greatest number of comments will be given top priority when compared to those that have more shares or likes. This plays to the app’s tactics of playing with the algorithm, which rewards creators depending on how their posts are doing. So even if the post is fake, it’s still racking up comments.
One rep from Meta who chose to keep their identity hidden says post replies are always considered to see which posts should be recommended to users’ feeds. Now the question is when the issue will be resolved as no final data was revealed for now.
Image: DIW-Aigen
Read next: Google Play May Be Forced To Make Huge Changes After Judge Calls Out Its Illegal Monopoly Behavior
If you’re an avid user of the app, we’re sure you must have seen plenty of clickbait content popping up, time and time again. The good news is you’re not the only one and Meta is working to fix the problem.
The news comes after a flood of comments by users regarding the problem made its way to the comments section. People did everything to ensure Meta was aware of the issue and now, Mosseri says the tech giant is working to bring things under control.
This type of post usually entails posts featuring invites, chats, or banal questions. The main goal is to get people to interact more. Remember, the platform’s algorithm is quite like Instagram. You’ll see more algorithmic feeds and that would get more reactions and before you know it, simple posts get viral.
Remember, Zuckerberg already stated in December last year how comment engagement is the way to go and that’s what makes X and Threads so similar.
However, the Instagram CEO feels not every comment or reply on a post is always good. For instance, bait posts feature AI-based pictures. Sometimes, replies go as far as 17K in no time and for no good reason. This might be used to abuse the app’s algorithm.
Any post that has the greatest number of comments will be given top priority when compared to those that have more shares or likes. This plays to the app’s tactics of playing with the algorithm, which rewards creators depending on how their posts are doing. So even if the post is fake, it’s still racking up comments.
One rep from Meta who chose to keep their identity hidden says post replies are always considered to see which posts should be recommended to users’ feeds. Now the question is when the issue will be resolved as no final data was revealed for now.
Read next: Google Play May Be Forced To Make Huge Changes After Judge Calls Out Its Illegal Monopoly Behavior
