Meta has updated its Brand Safety Tools for advertisers to manage and have control of ads on Facebook and Instagram. First of all, Meta has updated turning off comments on ads before publishing which means brands will have control over how the promotions are going to be displayed. There will be two options for the comments– either turn them completely off or open to all. There will be no option for restricting the comments to only followers or specific people.
Meta says that it has added this feature because it is important for brands during sensitive campaigns. This tool can be helpful if some brand is in news for something negative, the promotion is ill-timed or the brand just doesn't want comments during their promotions. A similar type of tool for turning off comments was available but the comments had to be turned off after the campaign had been posted. Now the brands can turn off the comments before the campaign goes live.
Many brands are still going to keep their comments turned out to get the maximum reach. If some brand turns their comments off before the advertisement is published, this is almost concerning too because this means that the brand has done something really bad. Anyways, this feature is coming soon and is already available to a specific number of users.
In addition to that, Meta is rolling out some ad placement controls too which will allow brands to manage promotions displayed on the apps. This way brands will be able to control where their ads should appear and where they should not. They can apply “publishers block list” on certain profiles they don’t want their ads on. This way brands will have control over their ads and would stop them from appearing on unwanted profiles.
Meta is also working on its blocklist option by allowing brands to have third party created blocklists on Meta apps. Businesses will be able to work with Meta Business Partners to create categories they want to block. This will help brands increase their suitability rate with increased control over content. Meta will approve some third-party partners that brands could work with.
Meta’s Brand Safety and Suitability Center is going to allow advertisers to display their ad placement according to their choice. This will make paid promotions being displayed according to how advertisers want them displayed. It is a great tool that will allow advertisers to have control over their ads.
Read next: The UK and US Are Partnering Up to Make Online Platforms Safe for Kids
Meta says that it has added this feature because it is important for brands during sensitive campaigns. This tool can be helpful if some brand is in news for something negative, the promotion is ill-timed or the brand just doesn't want comments during their promotions. A similar type of tool for turning off comments was available but the comments had to be turned off after the campaign had been posted. Now the brands can turn off the comments before the campaign goes live.
Many brands are still going to keep their comments turned out to get the maximum reach. If some brand turns their comments off before the advertisement is published, this is almost concerning too because this means that the brand has done something really bad. Anyways, this feature is coming soon and is already available to a specific number of users.
In addition to that, Meta is rolling out some ad placement controls too which will allow brands to manage promotions displayed on the apps. This way brands will be able to control where their ads should appear and where they should not. They can apply “publishers block list” on certain profiles they don’t want their ads on. This way brands will have control over their ads and would stop them from appearing on unwanted profiles.
Meta is also working on its blocklist option by allowing brands to have third party created blocklists on Meta apps. Businesses will be able to work with Meta Business Partners to create categories they want to block. This will help brands increase their suitability rate with increased control over content. Meta will approve some third-party partners that brands could work with.
Meta’s Brand Safety and Suitability Center is going to allow advertisers to display their ad placement according to their choice. This will make paid promotions being displayed according to how advertisers want them displayed. It is a great tool that will allow advertisers to have control over their ads.
Read next: The UK and US Are Partnering Up to Make Online Platforms Safe for Kids
