LinkedIn launched a freelancer marketplace in 2021 for people who want to work part-time and freelance due to a number of reasons. Now, as many workers are being laid off from work, especially in the tech industry, many freelance marketplaces are struggling a lot. But LinkedIn’s Services Marketplace is thriving and 10 million people have already signed up on it.
The Services Marketplace saw an increase of 48% in its users from last year. The service requests on the platform are also growing a lot, with eight requests recorded in a minute. This is a 65% overall YoY in service requests on the platform. Right now, LinkedIn has not shared any stats about how many services are being offered on the platform, how much sellers are charging and what are the actual commercial engagements.
LinkedIn has over 1 billion registered users, and this means that the freelancer marketplace has taken 1% of the total LinkedIn users. It is very hard to compare how the LinkedIn marketplace is doing as compared to its competitors. LinkedIn’s competitors, Fiverr and Upwork, do not disclose the number of their sellers. Instead, they show the number of buyers on their platforms, which Fiverr has 4 million and Upwork has 868,000.
LinkedIn’s freelancer marketplace was made when a lot of people lost their jobs because of Covid-19. At that time, Fiverr and Upwork were also seeing a surge in their share prices, But now in 2024, the hype has died down and every freelance platform is seeing a decline. It is also because of AI. In this time, LinkedIn’s marketplace reaching 100 million users is a good thing. It tells us that LinkedIn is ready to make it a proper freelancing platform. There are also a lot of premium subscriptions that users can use to make their profiles stand out.
Image: DIW-Aigen
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The Services Marketplace saw an increase of 48% in its users from last year. The service requests on the platform are also growing a lot, with eight requests recorded in a minute. This is a 65% overall YoY in service requests on the platform. Right now, LinkedIn has not shared any stats about how many services are being offered on the platform, how much sellers are charging and what are the actual commercial engagements.
LinkedIn has over 1 billion registered users, and this means that the freelancer marketplace has taken 1% of the total LinkedIn users. It is very hard to compare how the LinkedIn marketplace is doing as compared to its competitors. LinkedIn’s competitors, Fiverr and Upwork, do not disclose the number of their sellers. Instead, they show the number of buyers on their platforms, which Fiverr has 4 million and Upwork has 868,000.
LinkedIn’s freelancer marketplace was made when a lot of people lost their jobs because of Covid-19. At that time, Fiverr and Upwork were also seeing a surge in their share prices, But now in 2024, the hype has died down and every freelance platform is seeing a decline. It is also because of AI. In this time, LinkedIn’s marketplace reaching 100 million users is a good thing. It tells us that LinkedIn is ready to make it a proper freelancing platform. There are also a lot of premium subscriptions that users can use to make their profiles stand out.
Read next: BlueSky Capitalizes on Threads' User Frustration Amid Content Moderation Controversy
