LinkedIn Verified More Than 55M Users For Free To Combat Misinformation Spread

LinkedIn just verified close to 55 million users without charging any additional costs. The company says the decision was taken to help combat the spread of misinformation that’s on the rise thanks to AI trends.

The platform that comes under the ownership of software giant Microsoft added how it now has the greatest number of verified users when compared to any other leading network. In November, the company vows to display verification badges on profiles inside the main feed.

You can see simple things such as deep-fake videos, images, and whatnot on the rise. It’s all thanks to the naked eye when trying to decipher what’s real and what’s not. The line blurring reality from fake is what it feels poses a huge challenge when getting rid of misinformation.

We first heard about the company verifying users starting last year. It was after X made the bold decision in 2022 to provide verification badges to those subscribing to its premium service. It also arose a short while after Meta took charge of following in the same footsteps with its own Meta Verified.

So many social media networks are putting out great efforts to remove inauthentic posts such as scams and inaccurate information. Thanks to the rise in AI trends, it’s become so much simpler and cheaper for people to produce fake accounts on social media.

While people are charging users for things like verification, the app is trying hard to verify users without any additional charge. The benefit is getting to the goal of hitting 100M users by 2025, the company adds.

Those working in big firms spoke about how LinkedIn reaches out to them through corporate IDs. As of right now, it’s just limited to workers at selected places but with time, LinkedIn wants to expand this front to include more.

Other forms of verification include submitting government IDs with partners such as Persona and Clear based in India. The app pays verification partners for these kinds of services. As of now, it’s still discreet as to how much the company spends to get this verification but it does appear to be a good investment in the long term.

To better comprehend a person’s authenticity is crucial for the internet’s betterment, the company adds. LinkedIn wants to create a trusted community on the app. So far, just a small fraction of the overall one billion community is verified so there is a long way to go.

Now it’s not only AI that is to blame for fake accounts. The issue has plagued many people including leading executives from the tech world like Mark Zuckerberg and Elon Musk. LinkedIn says its goal is to remove fake profiles before others come across them on its platform.

Before, users spoke about fake accounts arising from real profiles. It was easy to decipher them by simply seeing their work experience and pictures. Now, AI makes it easier. Verification is a very important indicator that helps build trust when you want to develop professional links and carry out networking.

In other news, Meta just confirmed how it was busy testing features like facial recognition to better combat the matter and stop people from using high-profile identities to perform scams. Meanwhile, LinkedIn says it’s going one step further. It verifies listings for job posts and organization pages.


Read next: LinkedIn Reveals Monthly Active User Counts in EU: France Outpaces Germany, Italy, and Spain
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