Search engine giant Google just confirmed that the company’s search ranking systems are actually busy demoting content that they feel does not fit in.
The company’s spokesperson says the systems look at a particular website’s material and decipher if the content matches well with the style or general theme of what’s on offer. If the answer is yes, great but if not, it’s bound to demote that section.
We’ve already seen plenty of examples of big leading websites that complain of major declines in Search visibility in the past few months. Google closely followed up to ensure that it was not being done in the wild. Instead, it’s the ranking systems that detect parts of content that appear unlike the rest.
Google reiterated more about the incident through another blog post where it confirmed that the system’s aim is to understand a section better. This assists in bringing out the most useful data from an array of various sites.
Google went back to a claim made in 2019 where it posted on X. At the time, it was asked if third parties could host such content or subdomains of another domain. It’s not against the firm’s guidelines but as practice continues to grow, the system keeps getting better.
They hope to get success through Search and add a lot of value to content from their own efforts that better reflect a brand in its true essence.
So many sites witness a lot of declines in specific sections and that led some to accuse Google of testing the page’s reputation abuse algorithm. Google denied those claims as that policy is yet to kick in and can done only manually.
Google says this is a harmless to decipher the most useful data from different pages. The changes are simply adjustments to ranking algorithms on Search that separate material that’s outside the main website’s theme.
So as a general reminder, if you are one of those creating portions in your page that features content that’s worlds apart from the others, be prepared to see that portion rank poorly. This is all thanks to Google so please don’t blame anyone else because they’ve warned us from the start.
Image: DIW-Aigen
Read next:
• Apple Has Finally Integrated AI But Does Apple Intelligence Live Up To Its Hype?
• Google Launches AI Overviews In Search To More Than 100 Countries
The company’s spokesperson says the systems look at a particular website’s material and decipher if the content matches well with the style or general theme of what’s on offer. If the answer is yes, great but if not, it’s bound to demote that section.
We’ve already seen plenty of examples of big leading websites that complain of major declines in Search visibility in the past few months. Google closely followed up to ensure that it was not being done in the wild. Instead, it’s the ranking systems that detect parts of content that appear unlike the rest.
Google reiterated more about the incident through another blog post where it confirmed that the system’s aim is to understand a section better. This assists in bringing out the most useful data from an array of various sites.
Google went back to a claim made in 2019 where it posted on X. At the time, it was asked if third parties could host such content or subdomains of another domain. It’s not against the firm’s guidelines but as practice continues to grow, the system keeps getting better.
They hope to get success through Search and add a lot of value to content from their own efforts that better reflect a brand in its true essence.
So many sites witness a lot of declines in specific sections and that led some to accuse Google of testing the page’s reputation abuse algorithm. Google denied those claims as that policy is yet to kick in and can done only manually.
Google says this is a harmless to decipher the most useful data from different pages. The changes are simply adjustments to ranking algorithms on Search that separate material that’s outside the main website’s theme.
So as a general reminder, if you are one of those creating portions in your page that features content that’s worlds apart from the others, be prepared to see that portion rank poorly. This is all thanks to Google so please don’t blame anyone else because they’ve warned us from the start.
Read next:
• Apple Has Finally Integrated AI But Does Apple Intelligence Live Up To Its Hype?
• Google Launches AI Overviews In Search To More Than 100 Countries
