Meta's Thread has been in the news because of its rage bait content and having poor content moderation on the platform. Rage bait where a user posts some content on Threads which is guaranteed to anger people and prompt them to comment on the post. Adam Mosseri, Instagram head who also overlooks Threads, said that they are aware of the engagement bait content and are working to have it under control. For starters, Threads is also observing an increase in its users and has surpassed 200 million monthly users.
Business Insider spoke with Emily Dalton Smith, VP of product management at Meta and head of Threads, about Threads and creators who are using the platform. Emily says that more comments on a post means more engagement. Threads say that posts with more engagements or more comments are likely to get more recommendation.
She also added that conversation is like replies to Meta so it is best if creators reply to the comments under the posts so that their posts can get a lot of attention. Emily Dalton Smith also added that the messaging feature isn't coming to Threads soon so users shouldn't expect it. She also told Insider that if a post has an AI tag, it doesn't impact its distribution.
Meta is still working on monetization of Threads and it has rolled out creator monetization to selected users. Threads is also not doing anything on ads right now but it is planning some ways to support creators. Emily also suggested posting more on weekends as weekends drive the highest engagements. Frequent posting can help creators gain higher impressions so it is best to post two to five times a day.
Image: Mohamed Nohassi / Unsplash
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Business Insider spoke with Emily Dalton Smith, VP of product management at Meta and head of Threads, about Threads and creators who are using the platform. Emily says that more comments on a post means more engagement. Threads say that posts with more engagements or more comments are likely to get more recommendation.
She also added that conversation is like replies to Meta so it is best if creators reply to the comments under the posts so that their posts can get a lot of attention. Emily Dalton Smith also added that the messaging feature isn't coming to Threads soon so users shouldn't expect it. She also told Insider that if a post has an AI tag, it doesn't impact its distribution.
Meta is still working on monetization of Threads and it has rolled out creator monetization to selected users. Threads is also not doing anything on ads right now but it is planning some ways to support creators. Emily also suggested posting more on weekends as weekends drive the highest engagements. Frequent posting can help creators gain higher impressions so it is best to post two to five times a day.
Read next:
• Overconfidence Alert! This Study Shows Why You’re Probably Wrong About What You Know!
• AI Has Potential to Boost Industry Margins Significantly Over Five Years, Yet Adoption Remains Slow
• Meta Makes Millions From Politically Violent News Events, Shocking New Report Reveals
