Adobe just revealed a new addition to its AI lineup called Firefly Video Model. The company made the announcement at its recently held annual Max conference.
The news comes at a time when the launch of Sora from OpenAI made the headlines, a few months back. For now, we can confirm that Adobe is the first firm to roll out GenAI video creation products for general public use.
Now the biggest question on many people’s minds is what data the model is trained on. After all, it’s the hottest topic for discussion in the creator community. However, Adobe came fully prepared for the matter. It revealed that it was compensating all those whose data was used during training.
Similarly, the tech giant made it clear that it was not using any content belonging to customers. As Adobe put it in plain and bold terms, ‘we don’t scrape the internet’ and how it was optimized to ensure it’s integrated into the system.
As confirmed by Adoble’s head of Digital Media Business, the latest Firefly tool is very creator-friendly and designed to assist the public. It’s important to realize that Adobe knows really well that the timing of the launch is during a period where critics keep slamming other AI giants for scraping the internet.
Hence, Adobe is playing it smart by keeping things transparent before going live. We already are well aware of Adobe’s Generative Extend and other leading text-to-video tools online. However, the latest Firefly Image 3 is nearly four times faster than other tools of the past.
If we talk about Generative Extend, it enables small tweaks inside video clips like adding extensions to make them longer. It also assists with audio and can extend sound effects by nearly 10 seconds.
Users can design new videos through the Firefly Video model using either text-to-video or vice versa tools. There is also an option to add references with the company calling the latest product as commercially safe for use. This is linked to its training which is done on licensed content.
Adobe confirmed that marketers using the tool don’t need to worry about creations having content with copyright protection. All data is trained using licensed material like Adobe Stock and public domains where copyrights are expired.
Image: DIW-AIgen
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The news comes at a time when the launch of Sora from OpenAI made the headlines, a few months back. For now, we can confirm that Adobe is the first firm to roll out GenAI video creation products for general public use.
Now the biggest question on many people’s minds is what data the model is trained on. After all, it’s the hottest topic for discussion in the creator community. However, Adobe came fully prepared for the matter. It revealed that it was compensating all those whose data was used during training.
Similarly, the tech giant made it clear that it was not using any content belonging to customers. As Adobe put it in plain and bold terms, ‘we don’t scrape the internet’ and how it was optimized to ensure it’s integrated into the system.
As confirmed by Adoble’s head of Digital Media Business, the latest Firefly tool is very creator-friendly and designed to assist the public. It’s important to realize that Adobe knows really well that the timing of the launch is during a period where critics keep slamming other AI giants for scraping the internet.
Hence, Adobe is playing it smart by keeping things transparent before going live. We already are well aware of Adobe’s Generative Extend and other leading text-to-video tools online. However, the latest Firefly Image 3 is nearly four times faster than other tools of the past.
If we talk about Generative Extend, it enables small tweaks inside video clips like adding extensions to make them longer. It also assists with audio and can extend sound effects by nearly 10 seconds.
Users can design new videos through the Firefly Video model using either text-to-video or vice versa tools. There is also an option to add references with the company calling the latest product as commercially safe for use. This is linked to its training which is done on licensed content.
Adobe confirmed that marketers using the tool don’t need to worry about creations having content with copyright protection. All data is trained using licensed material like Adobe Stock and public domains where copyrights are expired.
Read next: New Passkey Protocols Prioritize Secure Data Exchange Between Platforms, Aiming to Phase Out Traditional Passwords
