There has always been talks about how rankings on YouTube are done and which factors and variables make rankings affected. YouTube Liaison in a recent interview answered some of the common questions YouTube creators ask about its SEO strategies. The first question that was asked was if the category of the YouTube video is important for the algorithm. The answer is that it isn’t that important and most of the time, YouTube doesn’t consider it. But still, content creators should try to choose a category that is the best aligned with their/viewer interest.
YouTube Liaison said that if you want to please the algorithm, please the audience and make videos which the audience loves and wants to watch. When asked if tags are important for YouTube videos, the answer was that they aren’t really important. It is better that you put efforts in your title and description than the tags. This question was followed by the question about hashtags and if they really matter. Still, the answer was that hashtags don’t matter that much unless you are hoping on a trend.
The YouTube Liason was also asked if consistency matters in the video performance or not. The answer is yes, it does matter but not in the way that you think. YouTube consistency matters in a way that you upload new videos everyday, at the same time and follow a strict schedule. This way your audience will be able to connect more with your content. Keywords in the video description also matter for the algorithm but try to not stuff them.
Image: DIW-Aigen
Another question was about why some videos take too much time to take off. The answer is again the audience. Sometimes your core audience likes the video but not the general audience. Sometimes, your core audience doesn’t find the video engaging but the general audience loves the video but it will take some time for the video to reach them.
Some other things that were found through this QnA was that low retention on embedded videos doesn’t matter to the algorithm and the algorithm also doesn’t look at your file name. The last question was if keeping different types of content like shorts, long form videos and lives on the same channel confuses the algorithm. If your audience is interested in all types of content, then all these content types are worth keeping on the same channel. But if you think that different types of audience likes different content, try making content on different channels.
You can watch the complete video here:
Read next: Survey Reveals Pinterest as Top Choice for User-Generated Content Marketing, Outpacing X
YouTube Liaison said that if you want to please the algorithm, please the audience and make videos which the audience loves and wants to watch. When asked if tags are important for YouTube videos, the answer was that they aren’t really important. It is better that you put efforts in your title and description than the tags. This question was followed by the question about hashtags and if they really matter. Still, the answer was that hashtags don’t matter that much unless you are hoping on a trend.
The YouTube Liason was also asked if consistency matters in the video performance or not. The answer is yes, it does matter but not in the way that you think. YouTube consistency matters in a way that you upload new videos everyday, at the same time and follow a strict schedule. This way your audience will be able to connect more with your content. Keywords in the video description also matter for the algorithm but try to not stuff them.
Another question was about why some videos take too much time to take off. The answer is again the audience. Sometimes your core audience likes the video but not the general audience. Sometimes, your core audience doesn’t find the video engaging but the general audience loves the video but it will take some time for the video to reach them.
Some other things that were found through this QnA was that low retention on embedded videos doesn’t matter to the algorithm and the algorithm also doesn’t look at your file name. The last question was if keeping different types of content like shorts, long form videos and lives on the same channel confuses the algorithm. If your audience is interested in all types of content, then all these content types are worth keeping on the same channel. But if you think that different types of audience likes different content, try making content on different channels.
You can watch the complete video here:
Read next: Survey Reveals Pinterest as Top Choice for User-Generated Content Marketing, Outpacing X
