If website owners and SEOs want to establish the visibility for their content, they need to know how Google AI Overviews work. If they get to know how to identify links in AI Overviews with existing search results, websites can work on SEO. When you search something on Google, small AI generated responses appear at the top of the page and their sources appear at the right side along with the links. According to a survey, 21.1% of queries on Google trigger an AI Overview response out of 11,163 responses which have been analyzed. Each AI Overview summary had 8.9 links on average.
The link domains which saw the most AI Overviews youtube.com (3.88%), m.youtube.com (2.59%) and Wikipedia (3.76%). The report also found out that 46.3% of AI Overviews included links from top search results in the same query. 60.4% links in AI Overviews were also from related queries or had direct matches.
The researchers also integrated direct match, related and reformulated queries to search and found that 67.3% of the links in AI Overviews were from organic top search results. If a link has a high SERP position, there is a higher chance that the link will be featured on AI Overviews. If a link is ranked first, it has a 53% chance to be featured while a link which is ranked tenth has a 36.9% chance to be featured in AI Overviews. This trend isn't only for direct query, as it is also seen in related and reformulated queries. Other analysis included trends in unaccounted links which showed that YouTube and Wikipedia had a higher presence in specific AI Overviews domains.
So it is advised that websites should focus on having high SERP positions to get a position in AI Overviews. It is also important that they optimize YouTube content for relevant queries and target related and unformulated queries too.
Image: DIW-Aigen
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The link domains which saw the most AI Overviews youtube.com (3.88%), m.youtube.com (2.59%) and Wikipedia (3.76%). The report also found out that 46.3% of AI Overviews included links from top search results in the same query. 60.4% links in AI Overviews were also from related queries or had direct matches.
The researchers also integrated direct match, related and reformulated queries to search and found that 67.3% of the links in AI Overviews were from organic top search results. If a link has a high SERP position, there is a higher chance that the link will be featured on AI Overviews. If a link is ranked first, it has a 53% chance to be featured while a link which is ranked tenth has a 36.9% chance to be featured in AI Overviews. This trend isn't only for direct query, as it is also seen in related and reformulated queries. Other analysis included trends in unaccounted links which showed that YouTube and Wikipedia had a higher presence in specific AI Overviews domains.
So it is advised that websites should focus on having high SERP positions to get a position in AI Overviews. It is also important that they optimize YouTube content for relevant queries and target related and unformulated queries too.
Read next: Study Shows Privacy Policies on Different Tech Platforms Give a Hard Time to Advertisers to Manage their Ads
