TikTok Takes Bold Step To Combat Health Misinformation By Partnering With WHO

TikTok is taking some major steps to combat the rise in health misinformation on the platform.

The company just announced another major partnership with the WHO where it hopes to take part in more fact-checking initiatives to combat the issue. This means aligning with the Fides group from the WHO to increase medical fact-checking capabilities.

For those who might not be aware, the Fides group is a giant network featuring more than 800 professionals from the healthcare industry who remain active through social media. Their aim is to prevent the spread of health-based misinformation by rolling out factual explainers about important health issues on the app.

Remember, it’s a great collaboration considering how TikTok is one of the most popular social media platforms out there today. Moreover, this combined with Fides has millions of users across the board means we could see a massive boost in reach and engagements with target audiences.

According to TikTok, this partnership will witness network creators belonging to all leading countries of the world to produce evidence-based market content. Furthermore, TikTok spoke about a massive $3 million donation that will be rolled out to show support for the WHO in ensuring mental health is at the forefront of discussions and therefore users are better informed and supportive of this issue online.

As per the platform, creators from Fides will be delegated the task of generating health explainers and rolling out more scientific research. Similarly, they will be allowed to provide more insights into health issues and dispel any kinds of false myths, data, and theories online.

It’s a great way to bid farewell to so many harmful health trends and dispel the biggest global issues of misinformation. That is a massive means to stop dangerous content that has become popular since the start of the COVID-19 pandemic.

As per one survey rolled out in October of 2023, so many Americans are less likely to see vaccines as a safe form of treatment than what was seen two years back. Meanwhile, the TikTok app itself is not immune to scary health trends.

Remember, a lot of experts have been debating the matter since the start of 2022 and how TikTok trends can have serious consequences. Moreover, reports about influencers from this industry getting paid big bucks to promote wrong fads were on the rise.

Content marketing diet sodas, fake medications, and supplements were reaching millions and the harmful effects were rarely discussed. Therefore, these areas are where experts from Fides can weigh in and give unbiased insights from experts about leading health trends. Only such content can educate youngsters today.

It’s a huge element even for TikTok and it’s push for more education about such materials. We’ve seen the platform establish more links with scientists on features like STEM feed. Moreover, the platform’s connections with the youth and how impactful its content is make it ideal for this kind of initiative.

Image: DIW-Aigen

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