Tubular Labs have published a new report about latest trends of social media videos and what factors are driving the engagements on video content. The report is prepared after taking data from 11 billion videos from about 28 million creators on different social media apps. The report reveals that there has been some change in trends on short-form videos. Now content creators are trying to create longer versions of short-form videos on apps like YouTube and TikTok. YouTube saw a rise in short-form videos (under 30secs) by double digit this year, but the longer versions of short-form videos (Over 30 secs) has increased by 39%. Creators have found that they can get more engagements and views by longer videos, but the overall video length is still shorter.
On TikTok, the longer videos are even longer than YouTube. TikTok has seen an increase in videos that are 1-2 minutes long. Shorter videos are still a lot more common but they are seeing lesser engagement than shorter videos. This trend seems interesting as users aren’t only looking for longer videos, they are looking for longer versions of short-form videos.
The report by Tubular also dives into the video trends on TikTok. The most trending video topics on TikTok in 2024 are People & Lifestyles, Beauty, Movies & TV, Sports, Fashion and Music. Business & Finance is also an emerging category on TikTok with trending current topics like “Viral finance tips”, “Home ownership at young age” and “Latino Business Success”. Beauty on TikTok has seen a 22% rise in 2024 from 2023. Music category has also risen 33% in 2024.
Facebook is also pushing its short-form videos and video uploads on app have increased a lot in 2024 too. TikTok comments have increased by 4.5% while Instagram’s engagements have reached a new height by 33% in 2024. YouTube’s viewership has also risen by 14%. The reason why Instagram’s engagement is rising too much is because of Meta’s push of AI tools on the app. As there are talks about banning TikTok in the USA, many creators have moved towards Facebook and Instagram which has also played a part in increasing engagements on both apps.
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On TikTok, the longer videos are even longer than YouTube. TikTok has seen an increase in videos that are 1-2 minutes long. Shorter videos are still a lot more common but they are seeing lesser engagement than shorter videos. This trend seems interesting as users aren’t only looking for longer videos, they are looking for longer versions of short-form videos.
The report by Tubular also dives into the video trends on TikTok. The most trending video topics on TikTok in 2024 are People & Lifestyles, Beauty, Movies & TV, Sports, Fashion and Music. Business & Finance is also an emerging category on TikTok with trending current topics like “Viral finance tips”, “Home ownership at young age” and “Latino Business Success”. Beauty on TikTok has seen a 22% rise in 2024 from 2023. Music category has also risen 33% in 2024.
Facebook is also pushing its short-form videos and video uploads on app have increased a lot in 2024 too. TikTok comments have increased by 4.5% while Instagram’s engagements have reached a new height by 33% in 2024. YouTube’s viewership has also risen by 14%. The reason why Instagram’s engagement is rising too much is because of Meta’s push of AI tools on the app. As there are talks about banning TikTok in the USA, many creators have moved towards Facebook and Instagram which has also played a part in increasing engagements on both apps.
Read next:
Read next: YouTube Liaison Answers Most Asked Questions About YouTube Algorithm and SEO
• Affordable Smartphones See 21% Growth as High-End Features Become Standard
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