Meta Changes Its Labeling Style For Content Made Or Edited Through AI

If you’re an avid user of Meta’s apps, you’ve probably noticed by now that anything created or edited using AI cannot be disguised.

The company always labels any media content edited using AI tools across Threads, Instagram, and Facebook. And it’s safe to say that not a lot of people were too happy with that. Therefore, the company has listened to feedback/criticism and opted to change the labeling style.

Meta will now move the AI info label to the post’s menu. This was previously seen directly under the name of the user. While it’s still there when you take a look, the manner is more discreet and less in your face than before.


The label would be hidden for any content edited or modified with AI tools but those fully generated through AI would still be displayed prominently. This makes sense as credit should be given where due right?

For material made through AI, Meta will also provide more insights about whether the label was added due to industry signals or if another person chose to self-disclose it on the app.

Now disguising AI labels will certainly make it easier to deceive the viewer into thinking everything they see is real and not AI, especially edits. Remember, editing tools today are becoming more advanced thanks to AI.

Moreover, the fact that generative AI technology is a new interface means the changes are being seen now but it’s not something new. Meta is known for changing labeling styles depending on the feedback it gets from its user base.

In July of this year, we saw the company alter its Made with AI tags with AI Infor after getting criticism from users like those in the photography industry. They felt their own creations were getting false AI tags when that was not the case as the pictures were real.

At that moment, Meta mentioned how the actual wording of this label was not too clear for users to comprehend. They failed to understand that certain pictures with such labels weren’t actually created through AI means. It would include edits made through AI-based tools but due to the confusion, a change was necessary. The same seems to be the case here.

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