The US DOJ trial against Google is well underway after the Android maker was found guilty of monopoly behavior in the world of ad tech. The news comes after years of legal battles and states signing petitions to fight against the search engine giant.
Now, the company is doing whatever it can to save itself from a mega antitrust lawsuit. But if indeed it does come out as victorious, experts have predicted a grim future for the internet’s future.
If the Android maker wins, the world expects to see a fall in the open web, a leading antitrust lawyer named Lee Hepner explained. He says that Google’s monopoly means getting rid of small-scale businesses and that in turn will give rise to a disturbed ecosystem.
We saw in 2023, the DOJ filed a lawsuit against Google and its ad-tech business. Google did everything in its power to have the case withdrawn. However, it was not successful in this regard. We’ve seen the DOJ publish internal emails and documents online regarding this situation. This is even though the workers tried to disguise messages from investigators.
For so long, Google tried so hard to downplay the fact that it was using a business model of predatory nature. The ad tech business continues to warp the whole digital economy and that gives rise to higher prices or rise in inflation.
Remember, if Google did not dominate then more competition would arise and prices would be lowered. With the company in power, prices would keep getting higher. So as you can see, the battle is a long one. If indeed the tech giant is dethroned, it’s great for the digital market but if not, a lot of people will suffer.
However, the bad news is that many experts including policy counsels don’t see this ending anytime soon. Judge ruling against Google will mean small businesses can flourish but if not then it’s going to be hard to take out a top tech giant like that.
Another DOJ legal filing was done in 2020 where Google was accused of rolling out an illegal search engine monopoly. This was done through payments made to Apple so Google Search was the default player on Safari. The same was true with other browsers. Moreover, the court also found that the company had a monopoly over search ads. Google continues to appeal the claims.
As far as the EU is concerned, Google managed to force the EU to rescind a mega $1.7 billion fine over advertising practices. This was a part of the overall antitrust investigation. Google even went as far as to sell AdX business in the EU to address issues linked to antitrust behavior. For now, we can confirm that any potential buyer involved rejected the claims.
Image: DIW-Aigen
Read next: New FTC Report Says Amazon, Alphabet, Meta, and TikTok Engage In Surveillance of Users To Profit Off Their Personal Data
Now, the company is doing whatever it can to save itself from a mega antitrust lawsuit. But if indeed it does come out as victorious, experts have predicted a grim future for the internet’s future.
If the Android maker wins, the world expects to see a fall in the open web, a leading antitrust lawyer named Lee Hepner explained. He says that Google’s monopoly means getting rid of small-scale businesses and that in turn will give rise to a disturbed ecosystem.
We saw in 2023, the DOJ filed a lawsuit against Google and its ad-tech business. Google did everything in its power to have the case withdrawn. However, it was not successful in this regard. We’ve seen the DOJ publish internal emails and documents online regarding this situation. This is even though the workers tried to disguise messages from investigators.
For so long, Google tried so hard to downplay the fact that it was using a business model of predatory nature. The ad tech business continues to warp the whole digital economy and that gives rise to higher prices or rise in inflation.
Remember, if Google did not dominate then more competition would arise and prices would be lowered. With the company in power, prices would keep getting higher. So as you can see, the battle is a long one. If indeed the tech giant is dethroned, it’s great for the digital market but if not, a lot of people will suffer.
However, the bad news is that many experts including policy counsels don’t see this ending anytime soon. Judge ruling against Google will mean small businesses can flourish but if not then it’s going to be hard to take out a top tech giant like that.
Another DOJ legal filing was done in 2020 where Google was accused of rolling out an illegal search engine monopoly. This was done through payments made to Apple so Google Search was the default player on Safari. The same was true with other browsers. Moreover, the court also found that the company had a monopoly over search ads. Google continues to appeal the claims.
As far as the EU is concerned, Google managed to force the EU to rescind a mega $1.7 billion fine over advertising practices. This was a part of the overall antitrust investigation. Google even went as far as to sell AdX business in the EU to address issues linked to antitrust behavior. For now, we can confirm that any potential buyer involved rejected the claims.
Read next: New FTC Report Says Amazon, Alphabet, Meta, and TikTok Engage In Surveillance of Users To Profit Off Their Personal Data
