A Google executive’s bombshell recordings were revealed in court as a part of the tech giant’s antitrust trial.
Prosecutors did not hold back in terms of evidence regarding the trial and how one former executive of the company mentioned intentions to crush rival advertising networks. Seeing this as the Android maker’s top goal was alarming to many people’s ears.
The statements underscore the claims made by the DOJ who claimed how the search engine giant wished to monopolize the publishing markets and advertising servers. They wanted to dominate at all costs, making sure rivals were crushed along the way.
The goal here was to attain advertising exchanges. This was unleashed on day three of the ongoing trial where prosecutors displayed Google’s evil plans through the eyes and mouths of its own workforce. Many were seen speaking about the firm’s products during a period when the government alleged it was out to dominate the advertising tech market.
They wished to crush the other big names of the industry and kept that as their primary goal, the document adds. It also mentioned how Google’s former head of display advertising was involved.
Google has denied all the accusations thrown in its direction, calling it baseless. They confirmed how the company faces serious competition from different rivals who work for digital ad firms.
One top executive by the name of Rosenblatt entered Google in the year 2008 and that’s when Google took on his previous ad firm DoubleClick. The discussions related to him showed him showing the benefits of owning tech belonging to both sides and the market’s middle position.
He also affirmed how Google has given rise to things similar to the NYSE and London Stock Exchange. They hope to be doing everything possible to show what Google was doing through search.
By taking on an entire array of new publisher advertising servers, it would get a first-hand look at different spots for such ads. However, it was not easy to make the switch for publishers from one to the next.
For now, the Google former executive has yet to respond to any of the allegations. He is currently the head of 1stDibs. He was seen testifying during the trial that the notes were forwarded to the team and it was worth reading at the time.
Google says it’s not the only place offering the integration of product suites for both publishers and advertisers. Meanwhile, Amazon, Microsoft, and Meta all had similar offerings, the Android maker highlighted.
If indeed the US District Judge feels Google went against the law, she would have to consider the prosecutor’s request of selling off Google Ad Manager which entails the firm’s advertising exchange and ad server.
It’s all a little complex and a lot of things worth considering in the end. We’ll keep you updated as things move along in the trial.
Image: DIW-Aigen
Read next: Adobe Confirms Integration of AI Into Firefly And Premiere Pro By 2024 End
Prosecutors did not hold back in terms of evidence regarding the trial and how one former executive of the company mentioned intentions to crush rival advertising networks. Seeing this as the Android maker’s top goal was alarming to many people’s ears.
The statements underscore the claims made by the DOJ who claimed how the search engine giant wished to monopolize the publishing markets and advertising servers. They wanted to dominate at all costs, making sure rivals were crushed along the way.
The goal here was to attain advertising exchanges. This was unleashed on day three of the ongoing trial where prosecutors displayed Google’s evil plans through the eyes and mouths of its own workforce. Many were seen speaking about the firm’s products during a period when the government alleged it was out to dominate the advertising tech market.
They wished to crush the other big names of the industry and kept that as their primary goal, the document adds. It also mentioned how Google’s former head of display advertising was involved.
Google has denied all the accusations thrown in its direction, calling it baseless. They confirmed how the company faces serious competition from different rivals who work for digital ad firms.
One top executive by the name of Rosenblatt entered Google in the year 2008 and that’s when Google took on his previous ad firm DoubleClick. The discussions related to him showed him showing the benefits of owning tech belonging to both sides and the market’s middle position.
He also affirmed how Google has given rise to things similar to the NYSE and London Stock Exchange. They hope to be doing everything possible to show what Google was doing through search.
By taking on an entire array of new publisher advertising servers, it would get a first-hand look at different spots for such ads. However, it was not easy to make the switch for publishers from one to the next.
For now, the Google former executive has yet to respond to any of the allegations. He is currently the head of 1stDibs. He was seen testifying during the trial that the notes were forwarded to the team and it was worth reading at the time.
Google says it’s not the only place offering the integration of product suites for both publishers and advertisers. Meanwhile, Amazon, Microsoft, and Meta all had similar offerings, the Android maker highlighted.
If indeed the US District Judge feels Google went against the law, she would have to consider the prosecutor’s request of selling off Google Ad Manager which entails the firm’s advertising exchange and ad server.
It’s all a little complex and a lot of things worth considering in the end. We’ll keep you updated as things move along in the trial.
Read next: Adobe Confirms Integration of AI Into Firefly And Premiere Pro By 2024 End
