According to Barry Schwartz's finding, Google is testing a new forum display section in search results, highlighting top comments and related discussions.
The goal right now seems to be adding a new means for displaying forum content when users are hunting for results. While not a lot of details were shared, we can confirm that a mockup was put out by the search giant on what users can soon expect.
The changes will include snippets with a section for top comments. This is followed up with related content search sections.
Amid the surge of AI-generated content, Google appears to encourage reliance on forum discussions for certain topics, as niche forums still offer human-driven insights. However, with AI tools flooding these spaces with automated replies, Google may soon face the challenge of ensuring factual, accurate content is prioritized over AI-generated gibberish.
On the other side, it's important to note Google is investing heavily in partnerships with platforms like Reddit, raising questions about whether Reddit is being artificially favored in search results.
Critics believe this monopolistic tactic will keep users browsing within Google's ecosystem, subtly discouraging visits to the original content sources. This approach helps Google retain user engagement while shaping the flow of information, potentially sidelining external platform.
Image: SERoundtable
Read next: Regulators in UK Are Raising Voices About Google’s Unfair Ad Tech Practices that Are Giving a Hard Time To Competitors
The goal right now seems to be adding a new means for displaying forum content when users are hunting for results. While not a lot of details were shared, we can confirm that a mockup was put out by the search giant on what users can soon expect.
The changes will include snippets with a section for top comments. This is followed up with related content search sections.
Amid the surge of AI-generated content, Google appears to encourage reliance on forum discussions for certain topics, as niche forums still offer human-driven insights. However, with AI tools flooding these spaces with automated replies, Google may soon face the challenge of ensuring factual, accurate content is prioritized over AI-generated gibberish.
On the other side, it's important to note Google is investing heavily in partnerships with platforms like Reddit, raising questions about whether Reddit is being artificially favored in search results.
Critics believe this monopolistic tactic will keep users browsing within Google's ecosystem, subtly discouraging visits to the original content sources. This approach helps Google retain user engagement while shaping the flow of information, potentially sidelining external platform.
Image: SERoundtable
Read next: Regulators in UK Are Raising Voices About Google’s Unfair Ad Tech Practices that Are Giving a Hard Time To Competitors
