Google is investing heavily in a new deal to better curb its growing carbon emissions.
The reason the deal is on a lot of people’s minds is because of how big and risky the investment is, considering the other party is just a startup and therefore a new player in the world of environmental tech.
However, that does not seem to bother the Android maker who is moving ahead with the partnership as it announced the news yesterday. The company called Holocene will support the tech giant in its plans to enable direct air capture tech. This means gathering and removing carbon emissions present in the atmosphere.
The deal is just under $10M and that’s quite an investment. Google confirmed how it would be buying carbon removal credits at the rate of just $100 per metric ton. Interestingly, it’s the same price that the DOE put as goals for the tech to ensure it’s a viable part of the system.
As you can gather from the name itself, direct air capture tech can gather carbon emissions from the air and concentrate that. It would then be stored inside underground reservoirs. It does sound great for the books but how good really is this technology?
Over the years, it’s been outlined as costly and very difficult to put off seamlessly. However, Google says it’s confident that with its support, Holocene can capture and store nearly 100k tons of carbon emissions from the air by 2030.
Additionally, it would assist the firm in further refining DAC tech. While Google is simplifying the matter for easier comprehension, Holocene provided a more detailed outlook on this front through its own website.
Sustainability has now turned into a major point of discussion over the years, in terms of the big tech world. Google has made a huge investment plan in purchasing carbon offsets that go as far as to call it a carbon legacy. It hopes to stick to its plans of being carbon neutral by 2030 and it’s a great start.
With that being said, experts continue to raise concerns and call out the firm for its growing greenhouse gas emissions. Over the years, they’ve risen by nearly 50% in the past. This is all thanks to the massive demands that AI data centers have.
Image: DIW-Aigen
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The reason the deal is on a lot of people’s minds is because of how big and risky the investment is, considering the other party is just a startup and therefore a new player in the world of environmental tech.
However, that does not seem to bother the Android maker who is moving ahead with the partnership as it announced the news yesterday. The company called Holocene will support the tech giant in its plans to enable direct air capture tech. This means gathering and removing carbon emissions present in the atmosphere.
The deal is just under $10M and that’s quite an investment. Google confirmed how it would be buying carbon removal credits at the rate of just $100 per metric ton. Interestingly, it’s the same price that the DOE put as goals for the tech to ensure it’s a viable part of the system.
As you can gather from the name itself, direct air capture tech can gather carbon emissions from the air and concentrate that. It would then be stored inside underground reservoirs. It does sound great for the books but how good really is this technology?
Over the years, it’s been outlined as costly and very difficult to put off seamlessly. However, Google says it’s confident that with its support, Holocene can capture and store nearly 100k tons of carbon emissions from the air by 2030.
Additionally, it would assist the firm in further refining DAC tech. While Google is simplifying the matter for easier comprehension, Holocene provided a more detailed outlook on this front through its own website.
Sustainability has now turned into a major point of discussion over the years, in terms of the big tech world. Google has made a huge investment plan in purchasing carbon offsets that go as far as to call it a carbon legacy. It hopes to stick to its plans of being carbon neutral by 2030 and it’s a great start.
With that being said, experts continue to raise concerns and call out the firm for its growing greenhouse gas emissions. Over the years, they’ve risen by nearly 50% in the past. This is all thanks to the massive demands that AI data centers have.
Read next: Social Media Needs To Come With Warning Labels About Negative Health Impacts, Attorney Generals Claim
