Google Maps is on a mission to alert users whenever they come across fake reviews for any business.
The Tech giant issued a statement on this front including how it does realize how frustrating it can be to go to a venue and return disappointed. After all, many people do put so much blind trust in reviews.
Today, many users turn to Google Maps and check consumer reviews. Anyone highly praising a place is bound to be doing so to earn it more business. And if that means deceiving the masses, then so be it.
Hence, to put an end to this practice, the company is taking the step to highlight fake ones. Google is rolling out warnings for any business that might apply to this. After all, seeing a fake review is heartbreaking for obvious reasons.
Meanwhile, the Android maker is under fire as it is with the UK’s CMA who recently rolled out an investigation into how the company was handling fake reviews. There was a user of the X app who saw the change first on the X app which involved a UK-based firm.
For now, the tech giant is yet to comment on the subject in terms of where this feature would be available. But as per recent reports from media outlet Search Engine Roundtable, it’s updating the relevant support pages. This would be applied everywhere around the globe.
Google says it also will rollout possible limitations on businesses that violate the Fake Engagement law. One point worth mentioning is how business profiles will now feature warnings to alert customers to be aware that fake reviews about the company have been removed.
Other restrictions temporarily will entail not getting new ratings or having any kind of reviews. Similarly, they won’t be having any existing ones unpublished. If such actions do occur, business owners will get emails from Google and therefore will be allowed to appeal such decisions.
Remember, fake reviews might arise from a company that is only trying to get better ratings. But they do come at the cost of the customer who just wanted to have a nice time but ended up wasting money and effort on fake reviews.
On the other hand, Google says that any business reporting fake reviews may not get the same warning as others because they added more effort.
Image: Mike Blumenthal / X
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The Tech giant issued a statement on this front including how it does realize how frustrating it can be to go to a venue and return disappointed. After all, many people do put so much blind trust in reviews.
Today, many users turn to Google Maps and check consumer reviews. Anyone highly praising a place is bound to be doing so to earn it more business. And if that means deceiving the masses, then so be it.
Hence, to put an end to this practice, the company is taking the step to highlight fake ones. Google is rolling out warnings for any business that might apply to this. After all, seeing a fake review is heartbreaking for obvious reasons.
Meanwhile, the Android maker is under fire as it is with the UK’s CMA who recently rolled out an investigation into how the company was handling fake reviews. There was a user of the X app who saw the change first on the X app which involved a UK-based firm.
For now, the tech giant is yet to comment on the subject in terms of where this feature would be available. But as per recent reports from media outlet Search Engine Roundtable, it’s updating the relevant support pages. This would be applied everywhere around the globe.
Google says it also will rollout possible limitations on businesses that violate the Fake Engagement law. One point worth mentioning is how business profiles will now feature warnings to alert customers to be aware that fake reviews about the company have been removed.
Other restrictions temporarily will entail not getting new ratings or having any kind of reviews. Similarly, they won’t be having any existing ones unpublished. If such actions do occur, business owners will get emails from Google and therefore will be allowed to appeal such decisions.
Remember, fake reviews might arise from a company that is only trying to get better ratings. But they do come at the cost of the customer who just wanted to have a nice time but ended up wasting money and effort on fake reviews.
On the other hand, Google says that any business reporting fake reviews may not get the same warning as others because they added more effort.
Read next: Analysis Shows No Specific Type of Google Ads Bidding Strategy is Best and It All Depends on Your Performance
