We all are used to saying “Googling” as a verb but a new study shows that Gen-Z are now more used to saying “searching” instead of “googling”. This is because many Gen-Z aren’t only relying on Google for searching up things and often use TikTok and Instagram to look things up. The de-verbing of Google’s name tells us how consumer search behaviors are changing with technology. 20 years ago the word “Google” was added in the Merriam-Webster dictionary and was defined as searching something up on the web.
Being added as a verb was an important milestone for Google which made history. Later, Google became one of the biggest and most powerful corporations in the world. But now, this special status of Google is rotting away. An internet analyst, Mark Shmulik, wrote Google as a verb is no more. Now younger generations are more interested in “searching” instead of “Googling”.
Gen-Z is a powerful generation which is setting up trends for the upcoming worlds. As people born between 1997 and 2012, Gen-Z have grown up seeing the internet their whole lives. Now that they are getting into their professional lives, they are changing the traditional cultures in technology and setting up their own pace in the economy. Gen-Z as well as Gen-Alpha aren’t using the word “googling” or “google it” anymore. They are just saying “searching” or “search it” if they want to find something. Becoming a verb means that you are being used and appearing frequently. When Google was getting the title of “verb”, the company wasn’t that happy because this would mean that the word would be used around a lot, and won’t be easy to get trademarked. But every company would like to become a verb because this would mean that they are well known around the world. But now that Google has been de-verbing, it would mean that user behavior is changing.
Image: DIW-Aigen
Read next: Survey Shows 61% of the Internet Users are Worried About their Data After their Death
Being added as a verb was an important milestone for Google which made history. Later, Google became one of the biggest and most powerful corporations in the world. But now, this special status of Google is rotting away. An internet analyst, Mark Shmulik, wrote Google as a verb is no more. Now younger generations are more interested in “searching” instead of “Googling”.
Gen-Z is a powerful generation which is setting up trends for the upcoming worlds. As people born between 1997 and 2012, Gen-Z have grown up seeing the internet their whole lives. Now that they are getting into their professional lives, they are changing the traditional cultures in technology and setting up their own pace in the economy. Gen-Z as well as Gen-Alpha aren’t using the word “googling” or “google it” anymore. They are just saying “searching” or “search it” if they want to find something. Becoming a verb means that you are being used and appearing frequently. When Google was getting the title of “verb”, the company wasn’t that happy because this would mean that the word would be used around a lot, and won’t be easy to get trademarked. But every company would like to become a verb because this would mean that they are well known around the world. But now that Google has been de-verbing, it would mean that user behavior is changing.
Read next: Survey Shows 61% of the Internet Users are Worried About their Data After their Death
