A new Analysis by Optmyzr shows that there is no perfect way for Google bidding and most of its strategies rely on accurate conversion data, thoughtful execution and continuous testing. If someone wants to maximize their advertising performance on Google, it is important that they choose the right bidding strategies. But there are too many choices available that make the bidders confused and make it hard for them to choose one.
In the study, there were some questions analyzed. The first question was what type of bidding among smart, auto or manual was the best. It was found that there was no strategy that was better than the other. A success bidding strategy depends on its execution. Another question was if bidding strategies help improve campaign strategies. It all comes down to the conversion rates on your account.
If your account has reached 50 conversions in 30 days, your bidding can be effective no matter what the type you have chosen. Accounts that have more conversions perform better even if they use manual bidding. It is also important that you do budget adjustment as budget adjustments in Smart bidding require 2-3 weeks for the performance to stabilize.
It was also found that advertisers who use manual CPC have weaker CPA, conversion rates and CTR. If advertisers choose bidding strategy targets, it can hurt their performance and bids. All of these analyses were done after reviewing Google ads bidding strategies of 14,584 accounts that spent $2500 to $5 million per month.
Read next: Survey Shows What Creators Think of Using GenAI in Content Creation and If They Are Satisfied With It or Not
In the study, there were some questions analyzed. The first question was what type of bidding among smart, auto or manual was the best. It was found that there was no strategy that was better than the other. A success bidding strategy depends on its execution. Another question was if bidding strategies help improve campaign strategies. It all comes down to the conversion rates on your account.
If your account has reached 50 conversions in 30 days, your bidding can be effective no matter what the type you have chosen. Accounts that have more conversions perform better even if they use manual bidding. It is also important that you do budget adjustment as budget adjustments in Smart bidding require 2-3 weeks for the performance to stabilize.
It was also found that advertisers who use manual CPC have weaker CPA, conversion rates and CTR. If advertisers choose bidding strategy targets, it can hurt their performance and bids. All of these analyses were done after reviewing Google ads bidding strategies of 14,584 accounts that spent $2500 to $5 million per month.
Read next: Survey Shows What Creators Think of Using GenAI in Content Creation and If They Are Satisfied With It or Not
