It looks like AI is on Adobe’s mind as the company just confirmed it will integrate AI into both Firefly and its Premiere Pro software. Surprisingly, users don’t have to wait too long as it launches this year’s end.
The news comes after the company decided to add AI to Photoshop and now this will enhance its video editing options across the board. We saw on Wednesday how Adobe spoke about including some text-to-video and image-to-video options through Firefly’s software directly. Meanwhile, features like Generative Expand will be combined into its editing platform Premiere Pro.
This is certainly not the first time that we’ve seen the company tease AI offerings for its platform. A beta was rolled out during the year’s start which assisted in getting rid of objects inside videos and any machine-based audio offerings.
The latest tools feel so much like the video variant for Photoshop where users can use AI technology to delete objects and expand photo edges or include objects through its text-to-picture capability.
It’s a major leap forward and one that’s quite intimidating as well. Remember, the latest features will be added to two new locations. The first is Firefly which is more browser-based and the feature will allow users to type descriptions as a prompt and have AI produce videos based on the prompt mentioned.
The second offering has to do with Firefly’s new image-to-video generation rollout. It will mix existing pictures with text prompts to produce videos. As seen in one sample, the company took pictures of the Milky Way and produced another video that zooms out from the image. This displays stars seen as a closeup reflection in another’s eyes.
The third offering is going to Premiere Pro where it will extend videos to make better edits. It can fill any gaps in the actual image taken which isn’t very short. It just makes the transition process so much more smoother.
One of the key offerings is that Adobe will ensure the content generated is safe for use commercially. So many of the chatbots and AI models in use today are based upon data taken online without user consent. Hence, this has caused several tech giants to face legal action.
However, in Adobe’s case, it is using data for training Firefly. All content used is licensed. It will include Adobe Stock where users can add and sell work to benefit. It’s safe, convenient, and the best way to give rise to films and ads using AI magic in the future.
We can see how AI is certainly going to give Adobe that creative boost that it was always looking forward to. It will better any existing vision of the company and not build something from ground zero. Similarly, a lot of the output will be related to the user. If they wish to work ethically, they don’t need to worry. But in cases of misuse, they will later face consequences.
Read next: Google Enters New Partnership With Wayback Machine To Give Users Handy Research Option
The news comes after the company decided to add AI to Photoshop and now this will enhance its video editing options across the board. We saw on Wednesday how Adobe spoke about including some text-to-video and image-to-video options through Firefly’s software directly. Meanwhile, features like Generative Expand will be combined into its editing platform Premiere Pro.
This is certainly not the first time that we’ve seen the company tease AI offerings for its platform. A beta was rolled out during the year’s start which assisted in getting rid of objects inside videos and any machine-based audio offerings.
The latest tools feel so much like the video variant for Photoshop where users can use AI technology to delete objects and expand photo edges or include objects through its text-to-picture capability.
It’s a major leap forward and one that’s quite intimidating as well. Remember, the latest features will be added to two new locations. The first is Firefly which is more browser-based and the feature will allow users to type descriptions as a prompt and have AI produce videos based on the prompt mentioned.
The second offering has to do with Firefly’s new image-to-video generation rollout. It will mix existing pictures with text prompts to produce videos. As seen in one sample, the company took pictures of the Milky Way and produced another video that zooms out from the image. This displays stars seen as a closeup reflection in another’s eyes.
The third offering is going to Premiere Pro where it will extend videos to make better edits. It can fill any gaps in the actual image taken which isn’t very short. It just makes the transition process so much more smoother.
One of the key offerings is that Adobe will ensure the content generated is safe for use commercially. So many of the chatbots and AI models in use today are based upon data taken online without user consent. Hence, this has caused several tech giants to face legal action.
However, in Adobe’s case, it is using data for training Firefly. All content used is licensed. It will include Adobe Stock where users can add and sell work to benefit. It’s safe, convenient, and the best way to give rise to films and ads using AI magic in the future.
We can see how AI is certainly going to give Adobe that creative boost that it was always looking forward to. It will better any existing vision of the company and not build something from ground zero. Similarly, a lot of the output will be related to the user. If they wish to work ethically, they don’t need to worry. But in cases of misuse, they will later face consequences.
Read next: Google Enters New Partnership With Wayback Machine To Give Users Handy Research Option
