According to the data by IDC, 40% of the smartphones out of 1.4 billion that were shipped worldwide in 2023 were produced by Samsung and Apple. Apple produced 8 million more devices than Samsung and this marks the first time a US company has taken over a South Korean company in the mobile phone segment. Even though Apple’s iPhone pricing is increasing with each model, it is still the most popular mobile phone company among young people in the US.
Statista Consumer Insights did a survey to find out what are the most popular phone brands in the US. According to the survey, 67% of the people born between 1995 and 2012 prefer an iPhone over any other phone. Only 16% of these people are Samsung users in the US. Samsung is the second most popular choice for mobile phones among US millennials. Almost half of the millennial participants who were surveyed use an iPhone as compared to 30% who have phones made by South Korean company, Samsung.
If we talk about Gen-X and Baby Boomers, there is not much difference between Apple and Samsung users. 38% of Gen-X use Apple while 37% of them use Samsung. 39% of Baby Boomers are Samsung users while 36% of them use Apple’s iPhone. Motorola is also a popular choice for Baby Boomers and Gen-X. 11% of Gen-X and 9% of Baby Boomers also use Motorola. Google’s Pixel 9 family hasn't become a favorite among any of the generations yet.
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Statista Consumer Insights did a survey to find out what are the most popular phone brands in the US. According to the survey, 67% of the people born between 1995 and 2012 prefer an iPhone over any other phone. Only 16% of these people are Samsung users in the US. Samsung is the second most popular choice for mobile phones among US millennials. Almost half of the millennial participants who were surveyed use an iPhone as compared to 30% who have phones made by South Korean company, Samsung.
If we talk about Gen-X and Baby Boomers, there is not much difference between Apple and Samsung users. 38% of Gen-X use Apple while 37% of them use Samsung. 39% of Baby Boomers are Samsung users while 36% of them use Apple’s iPhone. Motorola is also a popular choice for Baby Boomers and Gen-X. 11% of Gen-X and 9% of Baby Boomers also use Motorola. Google’s Pixel 9 family hasn't become a favorite among any of the generations yet.
| Smartphone Preference by Generation | Apple | Samsung | Motorola | Other | |
|---|---|---|---|---|---|
| Gen Z (1995-2012) | 67% | 16% | 4% | 3% | 10% |
| Millennials (1980-1994) | 49% | 30% | 5% | 6% | 10% |
| Gen X (1965-1979) | 38% | 37% | 4% | 11% | 10% |
| Baby Boomer (1946-1964) | 36% | 39% | 3% | 9% | 13% |
Read next:
• Can Modern Smartphones Be Repaired and To What Extent? This Study Says It All
• Generation Alpha Ranks YouTube as Coolest Brand, Netflix in Second Place
• 38% of Users Wait 7-10 Seconds for Site to Load, 29% Only 3-6 Seconds
