Elon Musk is getting more success after his decision to sue Ad Advisory Group GARM has led to a positive outcome.
The World Federation for Advertisers just confirmed that they would be discontinuing GARM, which Musk tried to boycott ads on the app. This news came in a post by the WFA which highlighted that the decision was not easy.
They claim that the incident would be further evaluated and would continue in court. However, for the time being, they are suspending all activities linked to GARM. In the end, the WFA says it’s confident that it would beat out X any day as the entity complies with competition rules but for now, this is the course of action.
So while the WFA would still fight the lawsuit and accusations that X made, it’s discontinuing GARM temporarily.
X mentioned at the start of the week that it would sue both the WFA and GARM for all the damages it incurred due to the boycott. This had to do with a report from the Judiciary Committee about GARM silencing voices that marketers didn’t favor. This choked up revenue streams, leading X to suffer major financial losses.
X was highlighted in the report where members from GARM sent out advisories to stop rolling out ads on the app after Elon Musk took charge. It’s going to be a high-profile legal case and Musk knows that the entities involved are small-scale scale who won’t be able to afford expensive defense teams.
The move is strategic and one that Musk has planned out well. He hoped to have GARM shut down or be scaled back and that’s happening. Is it something new? No, X has gone down the route with many others in the past. It’s especially true for those critical of Musk’s takeover.
Experts are talking about how this case is very loose when you think about X’s ongoing publishing of misinformation. We’ve seen talk about Musk making false claims about the elections and the post getting amplified with views. Despite being debunked by fact checkers, it’s shocking how nothing is getting removed or featuring a Community Note.
Whatever the case is, such behavior is predictable from Musk and it could cost him in the long run. He’s driving advertisers away through such actions and then complains later on.
Image: DIW-Aigen
Read next: OpenAI Admits Its New GPT-4o Model Does Behave Strangely Sometimes
The World Federation for Advertisers just confirmed that they would be discontinuing GARM, which Musk tried to boycott ads on the app. This news came in a post by the WFA which highlighted that the decision was not easy.
They claim that the incident would be further evaluated and would continue in court. However, for the time being, they are suspending all activities linked to GARM. In the end, the WFA says it’s confident that it would beat out X any day as the entity complies with competition rules but for now, this is the course of action.
So while the WFA would still fight the lawsuit and accusations that X made, it’s discontinuing GARM temporarily.
X mentioned at the start of the week that it would sue both the WFA and GARM for all the damages it incurred due to the boycott. This had to do with a report from the Judiciary Committee about GARM silencing voices that marketers didn’t favor. This choked up revenue streams, leading X to suffer major financial losses.
X was highlighted in the report where members from GARM sent out advisories to stop rolling out ads on the app after Elon Musk took charge. It’s going to be a high-profile legal case and Musk knows that the entities involved are small-scale scale who won’t be able to afford expensive defense teams.
The move is strategic and one that Musk has planned out well. He hoped to have GARM shut down or be scaled back and that’s happening. Is it something new? No, X has gone down the route with many others in the past. It’s especially true for those critical of Musk’s takeover.
Experts are talking about how this case is very loose when you think about X’s ongoing publishing of misinformation. We’ve seen talk about Musk making false claims about the elections and the post getting amplified with views. Despite being debunked by fact checkers, it’s shocking how nothing is getting removed or featuring a Community Note.
Whatever the case is, such behavior is predictable from Musk and it could cost him in the long run. He’s driving advertisers away through such actions and then complains later on.
Read next: OpenAI Admits Its New GPT-4o Model Does Behave Strangely Sometimes
