Google’s race to remain at the top of the search engine domain has forced it to get into a host of partnerships with leading tech giants.
This includes Apple and many others and now, a new federal court ruling is claiming that such acts are illegal and go against antitrust laws. The news comes to us from Bloomberg where the Judge concluded that such deals eliminate competition taking place in the search sector and provide the Android maker with the most unfair advantages of them all.
The DOJ also rolled out its own antitrust case filing against the company a few years back where it accused the firm of undertaking unfair dominating actions in search and online ads.
The specific ruling that was made states how both the evidence and the witness testimonies were evaluated in detail. And that’s when the court reached this conclusion. Google was slammed for its monopoly behavior and ensured all of its actions made it prevalent that it was the leader controlling the whole search industry. Moreover, the ruling also speaks about violating Section 2 of the law called Sherman Act.
While the company wasn’t named as the defendant in this particular case, the fact that we’re discussing a mega multibillion-dollar deal with the search engine giant says so much. It was certainly a key aspect of the entire DOJ case, to begin with.
Today, the company pays iPhone maker Apple billions each year to retain the status as the default search engine on devices like iPhones, Mac computers, and iPads. Through such a trial, it was evident that the search engine giant was paying Apple $20B to be the default option in search engines two years back.
Meanwhile, this case also saw testimonies from a few executives of Apple that were brought to the limelight.
The decision from the judge today is clear that Google is getting called out explicitly for its deals with Apple and other tech firms as being anti-competitive. It is yet to be determined what kind of punishments it could face for this and what such a ruling could mean for the partnership it has with Apple.
Whatever the case may be, it just represents a huge risk for the iPhone maker in terms of its plans for the future. The firm wishes to rely heavily on generating revenue through Google to better its Services revenue which reached a massive $24B high during Q3 of this year. If both Apple and the Android maker were forced to make changes to their partnership, we can see this having a serious impact on the iPhone maker’s business soon.
Are we surprised by the ruling, not really. But it does reaffirm many of our opinions about Google behaving as a monopoly and entering lucrative deals to ensure it reigns supreme in search.
Image: DIW-Aigen
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This includes Apple and many others and now, a new federal court ruling is claiming that such acts are illegal and go against antitrust laws. The news comes to us from Bloomberg where the Judge concluded that such deals eliminate competition taking place in the search sector and provide the Android maker with the most unfair advantages of them all.
The DOJ also rolled out its own antitrust case filing against the company a few years back where it accused the firm of undertaking unfair dominating actions in search and online ads.
The specific ruling that was made states how both the evidence and the witness testimonies were evaluated in detail. And that’s when the court reached this conclusion. Google was slammed for its monopoly behavior and ensured all of its actions made it prevalent that it was the leader controlling the whole search industry. Moreover, the ruling also speaks about violating Section 2 of the law called Sherman Act.
While the company wasn’t named as the defendant in this particular case, the fact that we’re discussing a mega multibillion-dollar deal with the search engine giant says so much. It was certainly a key aspect of the entire DOJ case, to begin with.
Today, the company pays iPhone maker Apple billions each year to retain the status as the default search engine on devices like iPhones, Mac computers, and iPads. Through such a trial, it was evident that the search engine giant was paying Apple $20B to be the default option in search engines two years back.
Meanwhile, this case also saw testimonies from a few executives of Apple that were brought to the limelight.
The decision from the judge today is clear that Google is getting called out explicitly for its deals with Apple and other tech firms as being anti-competitive. It is yet to be determined what kind of punishments it could face for this and what such a ruling could mean for the partnership it has with Apple.
Whatever the case may be, it just represents a huge risk for the iPhone maker in terms of its plans for the future. The firm wishes to rely heavily on generating revenue through Google to better its Services revenue which reached a massive $24B high during Q3 of this year. If both Apple and the Android maker were forced to make changes to their partnership, we can see this having a serious impact on the iPhone maker’s business soon.
Are we surprised by the ruling, not really. But it does reaffirm many of our opinions about Google behaving as a monopoly and entering lucrative deals to ensure it reigns supreme in search.
Read next:
