According to data from Razorfish and GWI, there are more adult mobile users (98%) than children mobile users (90%) all around the world. But other devices such as gaming consoles, tablets, laptops and smartwatches are used more by children. If we talk about laptops, 73% children use them worldwide as compared to 67% adults.
Similarly, gaming consoles are more used by children (69%) than adults (35%). 64% of children use tablets while only 41% adults are users of them. Both adults and children wear smartwatches while children (33%) use them more than adults (26%).
Razorfish also reports 65% of parents of Gen Alpha are in favor of children using tech devices. They say using tech devices positively impacts their children. 86% of Gen Alpha in the USA say that they want their favorite brands to teach them something they are interested in. If more brands reach kids online and create educational content, they can have a positive impact on children who use tech devices a lot.
It's important to note that Generation Alpha predominantly turn to the internet to learn about various topics, mirroring adult behavior in their online usage. Notably, 59% of Alphas seek information on what's cool and trendy, while 58% are interested in brands. Tech products captivate 56% of this demographic, highlighting their keen interest in the latest gadgets and innovations. 43% of Alphas use the internet to stay informed about global events, and 42% are concerned about environmental issues. These statistics underscore the multifaceted interests of Alphas and their reliance on digital resources for knowledge and engagement.
Marketers can use this data to reach children and parents for advertising their products. Plus, they can also create device specific ad strategies. This is a great opportunity for brands to advertise gaming and educational apps and content.
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Similarly, gaming consoles are more used by children (69%) than adults (35%). 64% of children use tablets while only 41% adults are users of them. Both adults and children wear smartwatches while children (33%) use them more than adults (26%).
Razorfish also reports 65% of parents of Gen Alpha are in favor of children using tech devices. They say using tech devices positively impacts their children. 86% of Gen Alpha in the USA say that they want their favorite brands to teach them something they are interested in. If more brands reach kids online and create educational content, they can have a positive impact on children who use tech devices a lot.
It's important to note that Generation Alpha predominantly turn to the internet to learn about various topics, mirroring adult behavior in their online usage. Notably, 59% of Alphas seek information on what's cool and trendy, while 58% are interested in brands. Tech products captivate 56% of this demographic, highlighting their keen interest in the latest gadgets and innovations. 43% of Alphas use the internet to stay informed about global events, and 42% are concerned about environmental issues. These statistics underscore the multifaceted interests of Alphas and their reliance on digital resources for knowledge and engagement.
Marketers can use this data to reach children and parents for advertising their products. Plus, they can also create device specific ad strategies. This is a great opportunity for brands to advertise gaming and educational apps and content.
Read next:
• 5G Dominates Early 2024 Smartphone Market, CounterPoint Finds
• Researchers Find Apple AirTag, Samsung SmartTag2 Superior in Tracking Accuracy
• These Are The World’s Most Visited Websites In 2024
