Sprout Social analyzed top 50 job descriptions on different websites and found that there is a lack of industry standardization when it comes to career levels and compensation in social media related jobs.
A recent Sprout Pulse Survey shows that 42% of employees plan to leave social marketing because they need a greater role and pay clarity.
The analysis of 50 job descriptions from different countries and about different industries show that we are long gone from roles like “intern” and “managers”.
Many jobs which were analyzed were looking for social media managers but were not describing anything that could differentiate a manager from a strategist. When companies post jobs, they should write down how many employees they want a manager to manage, what their responsibilities will be and how much prior experience they require.
The difference in financial compensation of social media managers is prominent between top and lower positions. A specialist in his field earns $93,654 annually, as compared to strategists who earn $121,800 and managers who earn $194,721. There is also room for negotiations so candidates should take advantage of that.
Job responsibilities are also evolving with the evolving of jobs. After analyzing different job listings, the researchers found that only 26% listings required customer care, 46% of listings wanted influencer marketing as a basic responsibility and director level listings wanted more social listening insights and offered higher salaries. Most of these responsibilities are already growing in social teams and people who are looking for jobs should learn more about them.
In the Q1 2024 Sprout Pulse Survey, most consumers discover new products on Instagram (61%), Facebook (60%) and TikTok (46%). 81% of the consumers say that they want brands to work with more short-form videos. To fulfill consumers’ demands, many brands are looking for in-house content creators and have added YouTube and TikTok in their job listings. 50% of jobs also demand individuals who are extremely online and are aware of all trending internet topics.
About half of the job descriptions still have mentions of X as a social media platform while Threads wasn't mentioned as often. Many brands are still figuring out how to keep the interest of consumers on different social media platforms and that's why they are seeking individuals who can make their brands grow.
Read next: Gartner: Many Businesses Are Going to Abandon their AI Projects Because of too Much Data and Financial Risks
A recent Sprout Pulse Survey shows that 42% of employees plan to leave social marketing because they need a greater role and pay clarity.
The analysis of 50 job descriptions from different countries and about different industries show that we are long gone from roles like “intern” and “managers”.
Many jobs which were analyzed were looking for social media managers but were not describing anything that could differentiate a manager from a strategist. When companies post jobs, they should write down how many employees they want a manager to manage, what their responsibilities will be and how much prior experience they require.
The difference in financial compensation of social media managers is prominent between top and lower positions. A specialist in his field earns $93,654 annually, as compared to strategists who earn $121,800 and managers who earn $194,721. There is also room for negotiations so candidates should take advantage of that.
Job responsibilities are also evolving with the evolving of jobs. After analyzing different job listings, the researchers found that only 26% listings required customer care, 46% of listings wanted influencer marketing as a basic responsibility and director level listings wanted more social listening insights and offered higher salaries. Most of these responsibilities are already growing in social teams and people who are looking for jobs should learn more about them.
In the Q1 2024 Sprout Pulse Survey, most consumers discover new products on Instagram (61%), Facebook (60%) and TikTok (46%). 81% of the consumers say that they want brands to work with more short-form videos. To fulfill consumers’ demands, many brands are looking for in-house content creators and have added YouTube and TikTok in their job listings. 50% of jobs also demand individuals who are extremely online and are aware of all trending internet topics.
About half of the job descriptions still have mentions of X as a social media platform while Threads wasn't mentioned as often. Many brands are still figuring out how to keep the interest of consumers on different social media platforms and that's why they are seeking individuals who can make their brands grow.
Read next: Gartner: Many Businesses Are Going to Abandon their AI Projects Because of too Much Data and Financial Risks
