Google just lost a mega antitrust case in the US courtroom. The company received a guilty declaration for dominating the search market through illegal practices. It was also called out for its monopolist actions. While there isn’t anything new here, having validation from the DOJ is certainly a landmark decision for Big Tech.
When we look at today’s search market share in US, Google dominates with 87.4% while Microsoft’s Bing has just 7.4%.
iPhone maker Apple also shares the same sentiments as the general public. Google is more preferred for search and discovery than Microsoft Bing.
This brings us to another very important question. Why did Apple’s Safari deny Microsoft’s offering to have Bing as the default generative search experience?
Thanks to experts, we got the important reasons why that partnership was given the cold shoulder. Remember, Apple had every choice to include Google and others, considering the former wasn’t exclusive in 2022. But five years later, the search engine giant signed a deal with Apple for exclusiveness on its Safari.
Looking back to Apple’s study from 2021, there are discussions about Bing’s inferiority in Search compared to Google. Results proved how Bing outperformed Google in the desktop interface but Google simply was unbeatable in all other domains.
Apple also worried about the horrible ad monetization on Bing. Even if the software giant was ready to share revenue with Apple 100%, it just couldn’t come out on top as a strong contender with this industry standard for ad monetization.
Let’s not forget how the deal proposed by Google for Safari is too good to be true. Missing out on such a lucrative offer is not something the iPhone maker was willing to bypass. An end to the partnership would put the Cupertino firm’s revenue in jeopardy. Skipping this for a deal with Microsoft was not a great idea and Apple had to refuse.
Furthermore, Microsoft would need a lot financially to outbid what Google was paying Apple for its exclusiveness. We’re talking close to 122% of the revenue share belonging to Bing. Did we mention it’s equivalent to just 33% of Google's revenue share? The comparisons are on a whole different level.
Google also is a preferable option for many, thanks to its superior brand recognition. This makes it all the more favorable option for Apple’s Safari. If you’re an Apple customer, getting Google as a default search engine in comparison to Bing would make you happy. Think of it like symbiotism. Google benefits from Apple and vice versa. The same cannot be explained for Bing whose market share is nowhere near Google.
Last but not least. Google knows its game well. There’s a reason it’s been an industry giant for years. The company does great in terms of monetization. This is a no-brainer decision here and for Apple to get out of a partnership with so many benefits would simply not make sense.
Image: DIW-Aigen
Read next: Big Tech Reform Takes a New Turn: Why the Courts Are Now in Control
When we look at today’s search market share in US, Google dominates with 87.4% while Microsoft’s Bing has just 7.4%.
iPhone maker Apple also shares the same sentiments as the general public. Google is more preferred for search and discovery than Microsoft Bing.
This brings us to another very important question. Why did Apple’s Safari deny Microsoft’s offering to have Bing as the default generative search experience?
Thanks to experts, we got the important reasons why that partnership was given the cold shoulder. Remember, Apple had every choice to include Google and others, considering the former wasn’t exclusive in 2022. But five years later, the search engine giant signed a deal with Apple for exclusiveness on its Safari.
Looking back to Apple’s study from 2021, there are discussions about Bing’s inferiority in Search compared to Google. Results proved how Bing outperformed Google in the desktop interface but Google simply was unbeatable in all other domains.
Apple also worried about the horrible ad monetization on Bing. Even if the software giant was ready to share revenue with Apple 100%, it just couldn’t come out on top as a strong contender with this industry standard for ad monetization.
Let’s not forget how the deal proposed by Google for Safari is too good to be true. Missing out on such a lucrative offer is not something the iPhone maker was willing to bypass. An end to the partnership would put the Cupertino firm’s revenue in jeopardy. Skipping this for a deal with Microsoft was not a great idea and Apple had to refuse.
Furthermore, Microsoft would need a lot financially to outbid what Google was paying Apple for its exclusiveness. We’re talking close to 122% of the revenue share belonging to Bing. Did we mention it’s equivalent to just 33% of Google's revenue share? The comparisons are on a whole different level.
Google also is a preferable option for many, thanks to its superior brand recognition. This makes it all the more favorable option for Apple’s Safari. If you’re an Apple customer, getting Google as a default search engine in comparison to Bing would make you happy. Think of it like symbiotism. Google benefits from Apple and vice versa. The same cannot be explained for Bing whose market share is nowhere near Google.
Last but not least. Google knows its game well. There’s a reason it’s been an industry giant for years. The company does great in terms of monetization. This is a no-brainer decision here and for Apple to get out of a partnership with so many benefits would simply not make sense.
Read next: Big Tech Reform Takes a New Turn: Why the Courts Are Now in Control
