While Amazon may have missed the estimate of analysts for this year’s quarterly performance report, it did manage to witness a strong 20% rise in the online ad business.
The latest financial results showed the company’s online ad unit boasting 12.77 billion thanks to its online business for ads while sales hit $147 billion, just shortly behind the predictions made by analysts for the period.
Many analysts predicted sales for online ads to bring in $13 billion and while we agree this sector is small compared to the firm’s only retail business, it’s slowly but surely growing. With time, we hope for it to transform the digital ads world where both Meta and Alphabet continue to reign supreme.
Meta’s online ad sales keep improving, despite a shaky 2022 where Apple rolled out its much-feared privacy update for iOS. This hit the company in more ways than one, causing its ad-targeting tactics to go in vain, as many other apps continued to complain along similar lines.
We did see Meta shared a report for Q2 earnings which beat expectations and hinted at how the firm would rehabilitate the ads technology. The sales for Q2 were mostly due to advertising and underwent a 22% rise YoY.
When you compare with Meta, the rate of growth was certainly double that seen for Google’s advertising. The latter spoke about sales growing by $64 billion, a clear 11% YoY growth.
Google’s parent firm Alphabet also added how YouTube ads played a significant role here, where sales hit $8.6 billion, falling shortly behind what analysts had predicted.
On the other hand, software giant Microsoft mentioned during the start of the week that its new quarterly earnings had great improvements in both search and news ads which grew by 19% YoY in Q2. However, the firm didn’t reveal the specifics of quarterly revenue targets during that time.
Meanwhile, smaller companies involved in ad businesses like Pinterest, Spotify, and even Snapchat also shared a revenue growth of 21%, 20%, and 16% respectively as published in their latest quarterly earnings reports.
Read next: Apple’s Latest Earnings Report Shows $85 Billion Revenue Record Despite Large Drop In iPhone Sales
The latest financial results showed the company’s online ad unit boasting 12.77 billion thanks to its online business for ads while sales hit $147 billion, just shortly behind the predictions made by analysts for the period.
Many analysts predicted sales for online ads to bring in $13 billion and while we agree this sector is small compared to the firm’s only retail business, it’s slowly but surely growing. With time, we hope for it to transform the digital ads world where both Meta and Alphabet continue to reign supreme.
Meta’s online ad sales keep improving, despite a shaky 2022 where Apple rolled out its much-feared privacy update for iOS. This hit the company in more ways than one, causing its ad-targeting tactics to go in vain, as many other apps continued to complain along similar lines.
We did see Meta shared a report for Q2 earnings which beat expectations and hinted at how the firm would rehabilitate the ads technology. The sales for Q2 were mostly due to advertising and underwent a 22% rise YoY.
When you compare with Meta, the rate of growth was certainly double that seen for Google’s advertising. The latter spoke about sales growing by $64 billion, a clear 11% YoY growth.
Google’s parent firm Alphabet also added how YouTube ads played a significant role here, where sales hit $8.6 billion, falling shortly behind what analysts had predicted.
On the other hand, software giant Microsoft mentioned during the start of the week that its new quarterly earnings had great improvements in both search and news ads which grew by 19% YoY in Q2. However, the firm didn’t reveal the specifics of quarterly revenue targets during that time.
Meanwhile, smaller companies involved in ad businesses like Pinterest, Spotify, and even Snapchat also shared a revenue growth of 21%, 20%, and 16% respectively as published in their latest quarterly earnings reports.
Read next: Apple’s Latest Earnings Report Shows $85 Billion Revenue Record Despite Large Drop In iPhone Sales
