A new report from Tracer, a data intelligence platform, shows that X is having hard time when it comes to ad interaction despite Elon Musk saying that X is recording high engagements. X saw drops in its advertising and click through rates which declined, 78% month over month. Cost per thousand also decreased 17% on X from May to June. This means many advertisers are going to leave X.
This shows that Musk misstated that X is getting high user engagements. Following Donald Trump’s assassination attempt, Elon said that X saw 417 billion user seconds globally in one day at 250 million active users daily. X said that users were spending 30 minutes daily on users but even on X’s highest engagement day, users spent 27.8 minutes on average on X which doesn't align with Elon’s statement.
On July 15, Elon Musk said that user seconds have reached 93 billion, which is 23% higher than the previous record of 76 billion. This makes 15.5 minutes average according to X’s report of 100 million US users. This is making advertisers confused about whether to run ads on X or not.
On the other hand, Pinterest, Instagram and YouTube are seeing a higher user engagement. Pinterest’s CTRs were increased to 385%, while Youtube saw 77% and Instagram saw 89% increase in CTRs. YouTube and Instagram have introduced shorts and reels features while Pinterest has also introduced a couple of interesting features which are one of the reasons for growth of these platforms.
Take a look at the charts below for more insights on month over month (MOM) and year over year (YOY) comparison of key ad metrics.
Read next: Google is Going to Delete a Lot of Poor Functionality Apps from Play Store Next Month
This shows that Musk misstated that X is getting high user engagements. Following Donald Trump’s assassination attempt, Elon said that X saw 417 billion user seconds globally in one day at 250 million active users daily. X said that users were spending 30 minutes daily on users but even on X’s highest engagement day, users spent 27.8 minutes on average on X which doesn't align with Elon’s statement.
On July 15, Elon Musk said that user seconds have reached 93 billion, which is 23% higher than the previous record of 76 billion. This makes 15.5 minutes average according to X’s report of 100 million US users. This is making advertisers confused about whether to run ads on X or not.
On the other hand, Pinterest, Instagram and YouTube are seeing a higher user engagement. Pinterest’s CTRs were increased to 385%, while Youtube saw 77% and Instagram saw 89% increase in CTRs. YouTube and Instagram have introduced shorts and reels features while Pinterest has also introduced a couple of interesting features which are one of the reasons for growth of these platforms.
Take a look at the charts below for more insights on month over month (MOM) and year over year (YOY) comparison of key ad metrics.
Read next: Google is Going to Delete a Lot of Poor Functionality Apps from Play Store Next Month
