YouTube Shorts are getting popular because of their quick content consumption type. You must have observed that YouTube Shorts tend to get more viral than other media because of their engaging and short nature. But this isn't all. There are some tricks YouTubers use to make their shorts get more viral and popular. Adobe Express looked at 1,000 YouTube Shorts from 100 US based YouTubers and analyzed the engagement rates, per hour views, length and tags of the Shorts. The results showed how you can optimize your Shorts to get more eyeballs.
The YouTube Shorts researchers analyzed is that all those Shorts got 218.5 million views on average which is about 12,900 views per hour. The average likes on most popular YouTube shorts are 5.4 million. The researchers found that YouTube Shorts which were longer than 41 seconds got 31% more views than shorter ones. YouTube Shorts which were about entertainment got the most views, around half (49%) of analyzed videos fall into the entertainment category.
Most YouTubers do not think about adding tags (that is all the possible labels and categories their video may fall into) on their Shorts, but after looking at 100 Shorts, it was found that most popular YouTube shorts used 24 tags on average. Using appropriate tags is important as Shorts which used relevant tags got 7% more engagement than the Shorts which used only a few tags with most of them being irrelevant. The Shorts which didn't have detailed tags also got low visibility and engagements.
Descriptions also count in getting more engagement. The most popular Youtube shorts used 60 words on average for descriptions and got 62% more comments than Shorts which didn't have any descriptions. Moreover, 94% of the most viewed YouTube Shorts used cards, 93% used high resolution thumbnails and 41% of those Shorts were also shared on Facebook. Shorts which were shared on Facebook got 29% higher rates than Shorts which weren't shared on Facebook. If YouTubers want their Shorts to get viral, it is best that they post them on other social media platforms too.
These were all the features viral YouTube Shorts had. Cross-posting on other social media apps can help a lot in bringing more engagement to Shorts, especially by sharing Shorts on Facebook. Make sure that your YouTube shorts are unique and stand out among other Shorts. Your audience matters too and it is best to create Shorts that align with your audience’s interests.
Read next: Research Shows that There's Been an Impressive Growth Seen in MarTech Products in the Last 13 Years
The YouTube Shorts researchers analyzed is that all those Shorts got 218.5 million views on average which is about 12,900 views per hour. The average likes on most popular YouTube shorts are 5.4 million. The researchers found that YouTube Shorts which were longer than 41 seconds got 31% more views than shorter ones. YouTube Shorts which were about entertainment got the most views, around half (49%) of analyzed videos fall into the entertainment category.
Most YouTubers do not think about adding tags (that is all the possible labels and categories their video may fall into) on their Shorts, but after looking at 100 Shorts, it was found that most popular YouTube shorts used 24 tags on average. Using appropriate tags is important as Shorts which used relevant tags got 7% more engagement than the Shorts which used only a few tags with most of them being irrelevant. The Shorts which didn't have detailed tags also got low visibility and engagements.
Descriptions also count in getting more engagement. The most popular Youtube shorts used 60 words on average for descriptions and got 62% more comments than Shorts which didn't have any descriptions. Moreover, 94% of the most viewed YouTube Shorts used cards, 93% used high resolution thumbnails and 41% of those Shorts were also shared on Facebook. Shorts which were shared on Facebook got 29% higher rates than Shorts which weren't shared on Facebook. If YouTubers want their Shorts to get viral, it is best that they post them on other social media platforms too.
These were all the features viral YouTube Shorts had. Cross-posting on other social media apps can help a lot in bringing more engagement to Shorts, especially by sharing Shorts on Facebook. Make sure that your YouTube shorts are unique and stand out among other Shorts. Your audience matters too and it is best to create Shorts that align with your audience’s interests.
Read next: Research Shows that There's Been an Impressive Growth Seen in MarTech Products in the Last 13 Years
