Hootsuite's Q2 2024 Social Media Benchmarks Report, based on 100 profiles per industry, provides valuable data on social media performance. The report covers Facebook and Instagram, detailing average page impressions, audience growth rates, engagement rates, and posting frequencies over a 30-day period.
Key Findings:
Facebook Impressions: Education (817k), Entertainment (5.4m), Finance (858k), Food (1.5m), Government (1.9m).
Instagram Impressions: Education (1.0m), Entertainment (3.2m), Food (959k), Government (1.3m).
While the sample size is small, these figures offer a benchmark for assessing your own social media performance. Remember, engagement depends on content quality, type, and its impact on sales, not just meeting benchmarks. This report helps understand how brands in various sectors perform and achieve their results.
Read next: Research Exposes High Costs and Low Returns in Google’s Advertising Ecosystem
Key Findings:
Facebook Impressions: Education (817k), Entertainment (5.4m), Finance (858k), Food (1.5m), Government (1.9m).
Instagram Impressions: Education (1.0m), Entertainment (3.2m), Food (959k), Government (1.3m).
While the sample size is small, these figures offer a benchmark for assessing your own social media performance. Remember, engagement depends on content quality, type, and its impact on sales, not just meeting benchmarks. This report helps understand how brands in various sectors perform and achieve their results.
Read next: Research Exposes High Costs and Low Returns in Google’s Advertising Ecosystem
