LinkedIn is shaking things up. To keep people coming back, it is adding AI features and games to the platform. This move aims to make the site more engaging and less of a chore.
Microsoft, who owns LinkedIn, has rolled out daily puzzles and articles written by AI. These changes are meant to make LinkedIn more appealing than just a place for job hunting, especially compared to social networks like Facebook and TikTok.
| Quarter/Year | Revenue Growth in Percentage |
|---|---|
| Q1 2020 | 26% |
| Q2 2020 | 26% |
| Q3 2020 | 22% |
| Q4 2020 | 11% |
| Q1 2021 | 16% |
| Q2 2021 | 22% |
| Q3 2021 | 23% |
| Q4 2021 | 42% |
| Q1 2022 | 39% |
| Q2 2022 | 36% |
| Q3 2022 | 35% |
| Q4 2022 | 29% |
| Q1 2023 | 21% |
| Q2 2023 | 14% |
| Q3 2023 | 10% |
| Q4 2023 | 7% |
| Q1 2024 | 8% |
| Q2 2024 | 8% |
| Q3 2024 | 9% |
With revenue growth slowing, LinkedIn needs to find new ways to make money and keep users interested. According to a recent report, LinkedIn hit a record of 1.5 million content interactions per minute in June but didn’t share exact internal traffic numbers. However, insights from SimilarWeb reveal that, while the platform attracted 1.8 billion visits last month, its growth trajectory has flattened recently. The annual increase in site visits dwindled to just 5% in June, a stark contrast to the brisk pace seen in 2021 and 2022.
The new daily games, which started in May, get users involved by tracking how many puzzles they finish and letting them compare scores with friends. These quick games fit well with LinkedIn’s professional vibe.
LinkedIn also uses AI to create advice articles by gathering expert opinions. This is similar to how platforms like TikTok and Instagram show you content you’ll likely enjoy. The goal is to keep users engaged without losing the platform's professional touch.
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