Meta Refuses To Launch Its Multimodal Llama Model In The EU Due To Unpredictable Regulations

Facebook’s parent firm is making it very clear how it’s planning to withhold its upcoming multimodal AI model from European customers.

The company says the clauses rolled out by regulators in the region are unclear and unpredictable so the risk of a launch is a lot to bear.

The decision is a bold one, giving regulators in the region an intense response to the growing rules and barriers that have stopped the company from giving customers the same innovation seen by Meta elsewhere.

In case you don’t know, the launch of Threads came in the EU after months than that witnessed around the globe. The company needed time to tweak the app so that it could better align with the long list of rules and regulations of the EU.

This next launch of Llama being withheld seems to be following in those steps because is yet to get a detailed copy of what it needs to do, not to mention how the EU regulations are unpredictable and keep on changing which could cost the tech giant in the long run.

Meta failed to delineate the exact timeframe of the model but it could be withheld for several months as mentioned in the company’s last interview with Axios.

We’re not too surprised at Meta’s decision as it comes at a time when other leading tech companies like Apple have also opted to function similarly. The latter mentioned how it would be delaying the rollout of its Apple Intelligence in the region due to concerns related to EU regulators.

Meta has hinted at how its next multimodal AI models are going to be bigger and better than before as it plans to take things to the next level. This would include reasoning done through video, text, pictures, and audio in a host of products like mobile phones and smart glasses.

The company has also made it so clear how the recent decision also gave rise to a ban on all EU firms from using the product, despite the launch being done through open licenses.

This might lead to other firms outside the EU giving rise to products of a similar kind being launched in this region.

We’re also hearing more about how Meta has big plans to roll out bigger text-based variants of its Llama 3 model. This would be up for grabs for both firms and organizations located in this part of the world, which is the EU.

In case you’re wondering, the problems that Meta is facing have nothing to do with the AI Act. Instead, it’s more related to training AI models through data taken from EU clients while being in compliance with the GDPR, which is the name given to the current EU data protection law in the region.

The company was under scrutiny when it made the decision to use public data from Instagram and Facebook for training AI models. Hence, close to 2B alerts were sent to EU users, giving them the chance to opt-out as training would start in June of this year.

The company also shed light on how it briefed regulators in the region months before it took this step but got limited feedback. But then when June arrived, it was forced to pause the decision as it was slammed for privacy infringement of users in this part of the world.

So as you can imagine, it’s not planning on taking any major risks this time around with its multimodal Llama model.


Read next: Apple Fights Back Against Claims It Used YouTube’s Data For Training Its Apple Intelligence
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