With over 2 billion users worldwide, Meta-owned platform Whatsapp has become one of the most used apps for communication globally. Although the app is widely used for messaging and calling, it could also be a great tool for your business marketing. Many businesses around the world have employed Whatsapp successfully for alluring potential customers to their business Whatsapp, and consequently, extended the scope of their business.
Although Whatsapp does not provide the feature of advertisement boost like other social media platforms, you can still indirectly run Whatsapp ads on Facebook and Instagram for marketing.
Click-to-Whatsapp Ads
Click -to-Whatsapp Ads are just like other ads on Facebook and Instagram, but with a link to your Whatsapp chat. The ads depict your products and services on the social media platforms and target potential customers to directly contact your company or you via business Whatsapp. Then they view all your products and services provided by you on Whatsapp, or talk to you about any issue, price or buying.
Advantages of Whatsapp Ads
Using Whatsapp ads for promoting businesses has a wide range of benefits.
Your potential customers can contact directly regarding any query or pricing; your communication might become the reason for them buying your products. Your engagement with customers will instill a long lasting trust in them regarding your products and services, consequently promoting your businesses.
Being the most widely used social media platform, Facebook can widen the range of your business exponentially with Whatsapp ads, giving you access to a large number of potential customers.
You can run all Whstapp ads on Facebook and Instagram by paying a small amount of money, making it a cost-effective way of promoting your businesses.
You can also incorporate videos and images with attractive call-to-actions in advertisements to make your ads more appealing to customers.
With the Ads Manager tool, you have the power to target a selected group of people for a particular product. You might want to target your potential customers or people belonging to a certain age group.
Follow the steps to create Whatsapp ads and then post on Facebook and Instagram:
Install Business Whatsapp
You need to install the business version of Whatsapp to take advantage of the foregoing benefits, for the version was built for that purpose. If you already have the version installed, follow the next steps:
Create a Whatsapp Ad Using Business Whatsapp
Follow the steps to create an ad on Whatsapp and then post it on Facebook and Instagram.
1) Open business Whatsapp and click on the three-dot option at the top-right corner.
2) Click on business tools and then on advertise.
3) Upload photos or videos you want to add to your advertisement.
4) Add a small description of your services or products and choose Facebook or Instagram as the platform for posting the ad.
5) Set your budget and duration of the ad, and select your audience.
6) Add a payment method, then review your ad for any error.
7) Check your ad again and click on create ad.
After submitting, Whatsapp will review your before approving, after which your ad will appear in the manage section of the app.
Following the same steps, you can post Whatsapp ads on both Facebook and Instagram. It depends upon which you have integrated with the business Whatsapp.
Using Facebook Ads Manager
Facebook Ads manager also provides the service of Whstapp ads. First create a business page for your products and then follow the following steps:
1) Go to your Facebook Page and open the ads manager.
2) Select campaign setup and then messages and engagement.
3) Select manual engagement campaign and click on create campaign.
4) Fulfill all requirements and click on next, and select messaging on the next page.
5) Select Whatsapp from all messaging options and add your Whatsapp number.
Now your ad campaign is linked with your Whatsapp number.
The foregoing Whatsapp-ad methods will help enhance your business marketing conveniently. For the same reason, Whatsapp ads are being employed for marketing by various famous brands globally.
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