A new report from Newzdash is talking about Google displaying the X carousel on Search less frequently when news-related material is involved.
The report delineated how the X carousel is displayed for nearly 12% of all the users’ queries generated on Search. When you compare to reports from the past, it was 27% for Google Search and as you can see, the drop is worth a mention.
As per Newzdash, Google adores X and there was a time when it used to love displaying Twitter carousels across all trending news topics. Now, that is going down big time.
As far as SERPs on Google Mobile are concerned, they went from 22% to 12% since the start of mid-April for all keywords that had to do with trending news in America. It is important to note that how Semrush would display a bigger fall in organic traffic going toward Twitter that arose from the search engine giant.
Now what does this mean? Could this be a proper shift in regards to constantly changing preferences at the users’ end or does this mean Google is shifting its focus to other features related to SERP?
When you see the report from Semrush regarding the generic X carousel, you don’t actually see the drop-off. But it could be that it’s not specifically linked to news content.
But when you look at another similar report from RankRanger, the drop-off is quite visible.
If you ask us, it’s been there for quite some time now. It’s a mere reflection of what it wants users to see and engage with. So a drop in visibility in this domain means altering the user experience for Google Search. What do you think?
Read next: TikTok’s Active Recommendation System Keeps Users Coming Back For More ‘Hate-Filled’ Content
The report delineated how the X carousel is displayed for nearly 12% of all the users’ queries generated on Search. When you compare to reports from the past, it was 27% for Google Search and as you can see, the drop is worth a mention.
As per Newzdash, Google adores X and there was a time when it used to love displaying Twitter carousels across all trending news topics. Now, that is going down big time.
As far as SERPs on Google Mobile are concerned, they went from 22% to 12% since the start of mid-April for all keywords that had to do with trending news in America. It is important to note that how Semrush would display a bigger fall in organic traffic going toward Twitter that arose from the search engine giant.
Now what does this mean? Could this be a proper shift in regards to constantly changing preferences at the users’ end or does this mean Google is shifting its focus to other features related to SERP?
When you see the report from Semrush regarding the generic X carousel, you don’t actually see the drop-off. But it could be that it’s not specifically linked to news content.
But when you look at another similar report from RankRanger, the drop-off is quite visible.
If you ask us, it’s been there for quite some time now. It’s a mere reflection of what it wants users to see and engage with. So a drop in visibility in this domain means altering the user experience for Google Search. What do you think?
Read next: TikTok’s Active Recommendation System Keeps Users Coming Back For More ‘Hate-Filled’ Content
