Popular video-editing platform CapCut which is owned by top Chinese firm ByteDance is causing a stir online.
The streamlined tool is gaining massive fame and success from users around the globe and some feel it could soon lure away fans of Adobe and Canva if it continues to make a mark like it’s doing right now.
Its effects are said to be famous on TikTok which surprise, is also owned by ByteDance. Ever since it made the decision to conduct a launch outside of its home country in 2020, it’s been gaining a lot of traction. Today, it’s managed to pick up close to 300 million MAU from the mobile industry, not to mention how it has control over 81% of the user base related to mobile video editing.
This sudden dominance is a major finding for Adobe which has been the leader for so long when it comes down to creative software on the desktop. Moreover, so many investors were worried about how users would end up leaving behind a host of professional-themed apps such as Photoshop after the arrival of more seamless and easy-to-use platforms such as Canva and ChatGPT maker OpenAI.
One lifestyle creator with over 20k followers on TikTok spoke about what factor drives them towards CapCut and they mentioned how it was the simplicity of the interface and its massive popularity with other leading stars that makes it such an attraction.
Did we mention how the platform offers creators fun and exciting templates to match various formats for video production that come with watermarks and links from the app? Moreover, you can even try it out first and it’s one of the most user-friendly features of them all.
The massive adoption of this platform is also causing a serious threat to new users of Adobe Premiere Pro where video makers require advanced options. Did we mention the arrival of generative AI like Sora who might make the picture much more complex, adding even more breakthrough competition into the industry?
Right now, a lot of freelancers in the world of advertising editing rely on Adobe for their major projects. But a lot of them are slowly but surely making the switch to CapCut to design simple videos. They agreed that it might not offer everything that Adobe does but it’s quite accessible and that makes it a great option for them.
With the latest app for desktop, the new range of tools for small-scale firms, and also an impressive pro variant that’s priced at just $9.99 a month, it’s branching further into an era of professional users.
Today, it’s estimated to to worth a staggering $125M on just mobile devices so you can imagine the great success on offer.
It’s no surprise that after the arrival of CapCut, arch-rivals like Adobe are working on enhancing their products to endure great accessibility as well as more power, not to mention the inclusion of more AI-related features.
They keep boasting about how their platform provides users with great precision and massive control which professional editors fail to find elsewhere.
Still, the company fails to attain more shares in the world of mobile editing. Both of its video editing apps failed to have less than 2% of what CapCut provides in terms of active users.
On the other hand, Canva is also one of the most sought-after startups when it comes to video editing. It’s trying hard to combat the competition on offer by CapCut by rolling out an all-in-one editor for visual media. They are investing a lot in the world of video and today, hard work is paying off as recent stats showed how its video creation for social media went up 44% when compared to the previous year.
The news about CapCut’s success is great for ByteDance because it’s already been facing a massive amount of scrutiny from lawmakers based in the US where a potential ban looms very soon.
Does this mean CapCut could also be banned in the US if TikTok undergoes one? Well, the chances are very high, and seeing how popular it is from the start, there’s no reason why authorities won’t feel threatened by its presence, especially its Chinese roots.
Image: Bloomberg.
Read next: Google Displays The X Carousel In Search Less Frequently for News-Related Content
The streamlined tool is gaining massive fame and success from users around the globe and some feel it could soon lure away fans of Adobe and Canva if it continues to make a mark like it’s doing right now.
Its effects are said to be famous on TikTok which surprise, is also owned by ByteDance. Ever since it made the decision to conduct a launch outside of its home country in 2020, it’s been gaining a lot of traction. Today, it’s managed to pick up close to 300 million MAU from the mobile industry, not to mention how it has control over 81% of the user base related to mobile video editing.
This sudden dominance is a major finding for Adobe which has been the leader for so long when it comes down to creative software on the desktop. Moreover, so many investors were worried about how users would end up leaving behind a host of professional-themed apps such as Photoshop after the arrival of more seamless and easy-to-use platforms such as Canva and ChatGPT maker OpenAI.
One lifestyle creator with over 20k followers on TikTok spoke about what factor drives them towards CapCut and they mentioned how it was the simplicity of the interface and its massive popularity with other leading stars that makes it such an attraction.
Did we mention how the platform offers creators fun and exciting templates to match various formats for video production that come with watermarks and links from the app? Moreover, you can even try it out first and it’s one of the most user-friendly features of them all.
The massive adoption of this platform is also causing a serious threat to new users of Adobe Premiere Pro where video makers require advanced options. Did we mention the arrival of generative AI like Sora who might make the picture much more complex, adding even more breakthrough competition into the industry?
Right now, a lot of freelancers in the world of advertising editing rely on Adobe for their major projects. But a lot of them are slowly but surely making the switch to CapCut to design simple videos. They agreed that it might not offer everything that Adobe does but it’s quite accessible and that makes it a great option for them.
With the latest app for desktop, the new range of tools for small-scale firms, and also an impressive pro variant that’s priced at just $9.99 a month, it’s branching further into an era of professional users.
Today, it’s estimated to to worth a staggering $125M on just mobile devices so you can imagine the great success on offer.
It’s no surprise that after the arrival of CapCut, arch-rivals like Adobe are working on enhancing their products to endure great accessibility as well as more power, not to mention the inclusion of more AI-related features.
They keep boasting about how their platform provides users with great precision and massive control which professional editors fail to find elsewhere.
Still, the company fails to attain more shares in the world of mobile editing. Both of its video editing apps failed to have less than 2% of what CapCut provides in terms of active users.
On the other hand, Canva is also one of the most sought-after startups when it comes to video editing. It’s trying hard to combat the competition on offer by CapCut by rolling out an all-in-one editor for visual media. They are investing a lot in the world of video and today, hard work is paying off as recent stats showed how its video creation for social media went up 44% when compared to the previous year.
The news about CapCut’s success is great for ByteDance because it’s already been facing a massive amount of scrutiny from lawmakers based in the US where a potential ban looms very soon.
Does this mean CapCut could also be banned in the US if TikTok undergoes one? Well, the chances are very high, and seeing how popular it is from the start, there’s no reason why authorities won’t feel threatened by its presence, especially its Chinese roots.
Read next: Google Displays The X Carousel In Search Less Frequently for News-Related Content
