Apple has just rolled out a new and in-your-face marketing campaign promoting its Safari browser.
The company has opted to take a direct hit at other browsing giants including Google Chrome, Edge and Opera which the Cupertino firm says could be watching your next move. Safari on the other hand has been boasted for having the most robust security and privacy features, as revealed in the new ad.
Readers can also go through a blog on Apple’s WebKit which delineates more about Safari’s Privacy Browsing. But in this particular ad, we’re seeing the company shed light on a few significant matters including what could go wrong if you stick to other browsers.
For instance, it talks about data firms tracking users across different websites, while location data gets collected continuously without user consent at the same time. Other points found to be worrisome include web extensions giving rise to many privacy violations.
Safari offers a lot of privacy protections that keep user data safe when they are surfing the web. Apple notes how its Intelligent Tracking Prevention has helped users in so many ways that perhaps weren’t aware of. Therefore, it’s now shedding light on what that means and how Safari users would benefit.
For so long, the company has said that this feature was helping users browse the internet safely. They don’t have to worry about getting tracked through unwanted tracking through on-device machine learning where you can visit websites with ease.
Apple explained in simple terms how visiting websites enables trackers of your likes and dislikes and personal information which they can use for ad targeting purposes. It even displays which pages work well on Apple phones and that can further be used to identify the users’ device through a technique dubbed fingerprinting.
To put an end to this, Safari makes use of a simple variant of the system configuration so one Mac would appear like the next, making it harder for trackers to fingerprint or track the user’s device.
Apple also spoke about link tracking prevention where websites put in detailed data to URLs to better track users across various pages. This data will be deleted from links that users share across Mail and Messages but they continue to work as normal. Now, this data would be inaccessible through links when users utilize privacy browsing.
We know that Apple’s Safari rolled out privacy browsing way before any other arch-rival in the market. But this new major update is clear proof of how much it takes user privacy seriously and wishes to grant them the safest and best browsing experience.
Private browsing also locks the device when it’s not being used so this way, they can keep all taps open when their device isn’t with them.
If that’s not enough, the company hopes to launch privacy-based ads across social media on the internet. This is a clever tactic to make many aware of the drawbacks that other leading browsers bring including a lack of privacy.
However, with all of that having been said and out of the way, it is important to note that Apple's intentions to provide the privacy-focused browser are just for Apple users. If users don't own an iPhone or Mac, they are excluded from the Apple ecosystem, essentially seen as low-profile, undeserving of privacy, sorry Android and Windows PC users.
Read next: Tracking the Trackers: Which Domains Pose the Highest Privacy Threat?
The company has opted to take a direct hit at other browsing giants including Google Chrome, Edge and Opera which the Cupertino firm says could be watching your next move. Safari on the other hand has been boasted for having the most robust security and privacy features, as revealed in the new ad.
Readers can also go through a blog on Apple’s WebKit which delineates more about Safari’s Privacy Browsing. But in this particular ad, we’re seeing the company shed light on a few significant matters including what could go wrong if you stick to other browsers.
For instance, it talks about data firms tracking users across different websites, while location data gets collected continuously without user consent at the same time. Other points found to be worrisome include web extensions giving rise to many privacy violations.
Safari offers a lot of privacy protections that keep user data safe when they are surfing the web. Apple notes how its Intelligent Tracking Prevention has helped users in so many ways that perhaps weren’t aware of. Therefore, it’s now shedding light on what that means and how Safari users would benefit.
For so long, the company has said that this feature was helping users browse the internet safely. They don’t have to worry about getting tracked through unwanted tracking through on-device machine learning where you can visit websites with ease.
Apple explained in simple terms how visiting websites enables trackers of your likes and dislikes and personal information which they can use for ad targeting purposes. It even displays which pages work well on Apple phones and that can further be used to identify the users’ device through a technique dubbed fingerprinting.
To put an end to this, Safari makes use of a simple variant of the system configuration so one Mac would appear like the next, making it harder for trackers to fingerprint or track the user’s device.
Apple also spoke about link tracking prevention where websites put in detailed data to URLs to better track users across various pages. This data will be deleted from links that users share across Mail and Messages but they continue to work as normal. Now, this data would be inaccessible through links when users utilize privacy browsing.
We know that Apple’s Safari rolled out privacy browsing way before any other arch-rival in the market. But this new major update is clear proof of how much it takes user privacy seriously and wishes to grant them the safest and best browsing experience.
Private browsing also locks the device when it’s not being used so this way, they can keep all taps open when their device isn’t with them.
If that’s not enough, the company hopes to launch privacy-based ads across social media on the internet. This is a clever tactic to make many aware of the drawbacks that other leading browsers bring including a lack of privacy.
However, with all of that having been said and out of the way, it is important to note that Apple's intentions to provide the privacy-focused browser are just for Apple users. If users don't own an iPhone or Mac, they are excluded from the Apple ecosystem, essentially seen as low-profile, undeserving of privacy, sorry Android and Windows PC users.
Read next: Tracking the Trackers: Which Domains Pose the Highest Privacy Threat?
