Antitrust Regulators In The EU Scrutinize Mega AI Deal Between Google And Samsung Over Anti-Competitive Behavior

A mega AI deal between tech giants Google and Samsung is being scrutinized by regulators in the EU over anti-competitive behavior.

The deal that spans several years was said to provide hindrances to rival chatbots that can be found across Samsung devices, the new documents published by the EU mentioned.

At the moment, the EU is working towards understanding the nature and purpose of this deal and whether or not the benefits outweigh the drawbacks.

Samsung wishes to integrate Google’s Gemini Nano chatbot into all of its S24 smartphone series.

In June, we saw the EU go public with plans that revolved around asking for more data from industry players so that they could gauge the impacts of this deal related to market competition.

Such an initiative might give rise to the EU creating a lawsuit against the likes of Google and Samsung in case any form of anti-competitive or threatening behavior could be highlighted.

The survey rolled out by regulators in this region inquired more about how pre-installing Gemini Nano across Samsung phones, through direct means or via Cloud, could hinder installing other kinds of AI models. In the same manner, there was talk about regulators being interested in pre-installing endeavors and whether that impacts interoperations amongst different chatbots and various apps already located on Samsung phones.

A new report by Reuters shared how the survey requested participants if they made attempts to secure an agreement with top manufacturers in the nation that would enable pre-installation of chatbots.

All respondents would need to give rise to a detailed reply for any rejections that have come their way before.

A week’s timeframe was given to all participants of the industry to answer the long questionnaire that spans a staggering eight pages. Hence, that would complete the EU’s scrutiny on this front and mark a major step in the continuing efforts of the regulators to try and ensure healthy competition is promoted and the digital landscape works efficiently for all to reap benefits from.

The final result would have a serious impact on AI firms working hard to incorporate the tech into consumer electronics, keeping in mind the growing competition in the tech world today.


Image: DIW-Aigen

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