The highly debatable and super controversial AI Overviews on Google have hit a new low.
According to figures from Brightedge, only 7% of users’ queries were on display, raising eyebrows from tech experts around the globe in terms of what’s taking place. This happens to be one of 10 findings present in the latest analysis for AI Overviews.
Such trends related to reduced visibility for replies generated through AI began in the middle of April after the figures for search results of Google without AI rose to 65%, a massive rise from the previous 25%.
Google then paved the way for AI Overviews across the country after rolling it out in its much anticipated I/O developer’s conference in May of this year. With that, the trend fell into place and moved up in popularity. However, only 15% of all queries were displaying AI Overviews.
After that, a controversial phase began where several examples of how and why AI Overviews can not be trusted took center stage as dangerous and inaccurate responses were published to users, which many felt could result in serious harm. If you want to go into the finer details, think along the lines of users being told to consume rocks or have urine.
The massive controversy in terms of why Google was still allowing AI Overviews to continue took center stage at this time when the Android maker was forced to comment on the ordeal.
Google explained how it was working to improve it and that just a few isolated incidents had arisen and on that basis, it didn’t feel the need to pull the plug on its feature.
Then last month, we saw the popular search engine giant further reduce AI Overviews’ presence online as figures fell from 11% to just 7%, which again is another major drop worth discussing.
In case you’re wondering, the greatest drop in terms of visibility had to do with queries linked to the world of education, e-commerce, and entertainment. AI Overviews continued to be stable in several industries but those three weren’t amongst those.
As far as education is concerned, they dropped 50%, going from 26% to just 13%. Entertainment went from 14% to 0%, while e-commerce-related questions fell from a mega 26 to just 9%.
Today, it wouldn’t be wrong to add how AI Overviews consume less pixel usage on the search engine than ever witnessed before. It’s 13% less as per stats published by BrightEdge.
Google is also noted to be citing similar sources inside AI Overviews less often than that seen in the usual Search. This has to do with the fact that Google is leaning towards the concept of ‘Let Google do all the searching’ where the company brings forward data that gives rise to relevant follow-up questions.
Now the question striking concerns is whether or not a massive drop in visibility means it’s going away completely. Certainly not, but it wouldn’t be wrong to mention that many stakeholders including SEO experts and publishers wouldn’t mind the news.
Read next: Hackers Hijack Many New Company Accounts With Domain Names On Squarespace
According to figures from Brightedge, only 7% of users’ queries were on display, raising eyebrows from tech experts around the globe in terms of what’s taking place. This happens to be one of 10 findings present in the latest analysis for AI Overviews.
Such trends related to reduced visibility for replies generated through AI began in the middle of April after the figures for search results of Google without AI rose to 65%, a massive rise from the previous 25%.
Google then paved the way for AI Overviews across the country after rolling it out in its much anticipated I/O developer’s conference in May of this year. With that, the trend fell into place and moved up in popularity. However, only 15% of all queries were displaying AI Overviews.
After that, a controversial phase began where several examples of how and why AI Overviews can not be trusted took center stage as dangerous and inaccurate responses were published to users, which many felt could result in serious harm. If you want to go into the finer details, think along the lines of users being told to consume rocks or have urine.
The massive controversy in terms of why Google was still allowing AI Overviews to continue took center stage at this time when the Android maker was forced to comment on the ordeal.
Google explained how it was working to improve it and that just a few isolated incidents had arisen and on that basis, it didn’t feel the need to pull the plug on its feature.
Then last month, we saw the popular search engine giant further reduce AI Overviews’ presence online as figures fell from 11% to just 7%, which again is another major drop worth discussing.
In case you’re wondering, the greatest drop in terms of visibility had to do with queries linked to the world of education, e-commerce, and entertainment. AI Overviews continued to be stable in several industries but those three weren’t amongst those.
As far as education is concerned, they dropped 50%, going from 26% to just 13%. Entertainment went from 14% to 0%, while e-commerce-related questions fell from a mega 26 to just 9%.
Today, it wouldn’t be wrong to add how AI Overviews consume less pixel usage on the search engine than ever witnessed before. It’s 13% less as per stats published by BrightEdge.
Google is also noted to be citing similar sources inside AI Overviews less often than that seen in the usual Search. This has to do with the fact that Google is leaning towards the concept of ‘Let Google do all the searching’ where the company brings forward data that gives rise to relevant follow-up questions.
Now the question striking concerns is whether or not a massive drop in visibility means it’s going away completely. Certainly not, but it wouldn’t be wrong to mention that many stakeholders including SEO experts and publishers wouldn’t mind the news.
Read next: Hackers Hijack Many New Company Accounts With Domain Names On Squarespace
