Digital marketing tools have made the reach of online businesses easier and more comfortable. These cost-effective digital tools not only are a helping hand in establishing the digital presence, but also boosting up the range of online businesses by providing digital marketing opportunities, customers’ feedback, surveys, quality content, web optimization, customers’ experience, fast communication, customer support service and insightful data.
To save your time, the scrutinization of all categories of tools has been carried out, and the top five most widely used tools from each category are listed below for you to choose from.
1) For Site Audience Comparison
Similarweb
The tool is utilized to analyze website performance, competitor analysis and audience research behavior. It helps in getting the idea of your competitor content and web traffic.
Ahrefs
Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.
Google Analytics
Google Analytics shows audience behavior on different devices and platforms and also helps in digital marketing and improving your website.
Semrush
The tool allows you to do content marketing, competitor analysis, digital marketing and to increase organic traffic of your website.
Comscore
Comscore provides marketing data and analytics to allow you to make better decisions for your website and consequently build traffic.
2) Digital Analytics Tools
Google Analytics
Google Analytics shows audience behavior on different devices and platforms and also helps in digital marketing and improving your website.
Analytics 360
Google Analytics 360 allows you to gain deep insights regarding your websites from provided data; it also gives access to advanced tools like Unsampled Reports etc.
Adobe Analytics
The tool analyzes and matches data from a customer’s journey and helps in building better customer experiences. Also, it provides in-depth analysis of provided data.
PIWIK Pro
The solution collects, analyzes, and activates marketing data. It provides valuable insights into website and content performance and helps with campaign optimization.
Mixpanel
Mixpanel allows the tracking of users’ interaction with the web and mobile applications; the analytics helps in engaging and retaining users for a long time.
3) SEO Keyword Analysis
Google Adwords
Google Adwords allows its users to place their ads in their desired market, which helps the growth of their business.
Google Trends
This Google website finds a number of web searches done over a specific period of time; it also does the analysis of famous search queries across regions and languages.
WooRank
WooBank uses Google to judge your site to generate an audit of your site’s off-page and on-page SEO; it helps users by giving analysis and allowing them to know what needs to be done for their sites.
SEMrush
The tool allows you to do content marketing, competitor analysis, digital marketing and to increase organic traffic of your website.
Ahrefs
Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.
4) SEO Rank Checking
Google Search Console
Google Search Console enables users to maintain and monitor their sites’ presence on Google Search; Users can track the performance of their sites vigilantly.
WooRank
WooBank uses Google to judge your site to generate an audit of your site’s off-page and on-page SEO; it helps users by giving analysis and allowing them to know what needs to be done for their sites.
Advanced Web Ranking
It is an advanced keyword-tracking tool; it enables its users to track down their sites’ performance on Google Search.
Search Metrics
Search Metrics provides search engine ranking keyword, content information and competitor data to its users; it allows users to know about web traffic behavior.
Brightedge
Brightedge provides users with search volume and competition, and it enables them to find out the intent behind users’ behavior.
5) SEO Site Crawling
ScreamingFrog
It is a site crawler that allows its users to find any technical issue holding back a site from being ranked higher on the search engine.
Google Search Console
Google Search Console enables users to maintain and monitor their sites’ presence on Google Search; Users can track the performance of their sites vigilantly.
Ahrefs
Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.
XML SiteMaps
The tool organizes your sites and URLs under all sections and finds data for you faster and more efficiently; it helps users in maintaining their sites.
Yoast
Yoast helps users by organizing their webpages and takes care of technical SEOs; it also provides AI optimization.
6) SEO Backlink Analysis
Google Search Console
Google Search Console enables users to maintain and monitor their sites’ presence on Google Search; Users can track the performance of their sites vigilantly.
Ahrefs
Ahrefs is used for link building, competitor analysis and keyword research. Like other SEO tools, it helps in ranking your site on Google.
Majestic
The tool provides users with link-intelligence data to help them dominate the market; it also monitors link building.
Cognitive SEO
This tool helps in increasing traffic and sites’ performance, and provides high level backlink analysis and content audit.
MOZ
MOZ provides keywords and content optimization; it also tracks down and solves all technical SEO issues and monitors your competition in the market.
7) Google Ads and Paid Search Analysis
Google ads allows you to expand and advertise your business by placing business ads wherever you want them to appear.
Search Metrics
Search Metrics provides search engine ranking keyword, content information and competitor data to its users; it allows users to know about web traffic behavior.
WordStream
The tool enables you to track down your ads over the internet and to know how your ads are performing or whether you are just wasting your money or not.
Semrush
The tool allows you to do content marketing, competitor analysis, digital marketing and to increase organic traffic of your website.
SpyFlu
Spyflu searches keywords and adwords that are used currently in the searches by competitors.
8) Influencer Outreach and Management
Followerwonk
Followerwonk analyzes twitter data to find out famous trends and to increase followership of users.
Buzzsumo
It tracks down trends on social media and then analyzes data to spot outreach opportunities; it also helps in finding new content ideas.
BuzzStream
The tool provides link building and content promotion, and helps in building lists; it makes email outreach far easier.
Analytica
Analytica builds and shares visual environments to provide quantitative models to help users make better decisions; in its functions, it is way better than its alternatives.
Traackr
Traackr makes sure the authenticity and value of the influencer audience; it tracks down any pretentious activity involved to establish better influencer audience relationships.
9) Data Management Platforms and Audience Targeting
Salesforce
It automates sales and marketing processes; it keeps the history of customer interactions and sales data. The tool also provides email outreach.
Google Marketing Platform
It combines analytics and advertising to provide better marketing and faster action on insights provided by the data.
Nuestar
The tool is used to do marketing as well as communication; it also provides security against any potential cyber threat and fraud.
Oracle Marketing Cloud
The cloud allows marketing solutions of all types to enable higher returns on investment and better online campaigns.
Adobe Experience Manager
It enables users to design and maintain web solutions as per business needs. It can be used for web pages as well as for mobile applications.
10) Website Interactions and UX Tools
PIWIK Pro
The tool is utilized to connect and integrate data ; it also allows the analysis of given data in a simple way and helps in campaign optimization and performance.
Hotjar
Hotjar provides analytical data of customers behavior and their feedback to understand customers. The insights from data helps in future planning.
Clicktale
Clicktale allows users to track down and analyze customer behavior; the insightful data sheds light on customers needs and issues.
Crazyegg
The tool enhances customers' experience by optimizing web visitor behavior, and also boosts up conversion rates.
Tealeaf
Tealeaf visualizes customers’ experience to enable you analyze and study their experience to get insightful data for the future.
11) Content Management Systems
Acquia
It is a cloud platform to build, maintain and optimize websites and digital experiences; it also helps in governing content.
Optimizely
Optimizely helps users with commerce tools and content management; it helps in placing content in front of the right audience.
Adobe Experience Manager
It enables users to design and maintain web solutions as per business needs. It can be used for web pages as well as for mobile applications.
Oracle Marketing Cloud
The cloud allows marketing solutions of all types to enable higher returns on investment and better online campaigns.
Sitecore
The tool creates, manages and maintains digital content on the web; it also analyzes customers’ experiences to provide insightful data.
12) Blogging Tools (CMS)
Hubspot
It is a marketing, sales and customer service software, helping users to increase their sales and growth.
Wordpress
Wordpress allows the creation of websites and their management; it provides a variety of tools to organize and publish content.
Moveable Type
Moveable Type offers a friendly user interface. It provides solutions to the creation and management of web content.
Expression Engine
Just like Wordpress, it allows the creation and management of websites and their content, providing additionally a variety of tools.
Drupal
It is a CMS. Drupal users can create and manage websites by using it; it also builds and manages ecommerce stores and intranets.
13) Content Curation and Authoring Tools
Evernote
Evernote organizes all your notes as well as sync them timely to make sure that they are up-to-date; it also allows users to store and edit notes on their devices.
IFTTT
The tool allows its users to connect different web applications to automake tasks. You can write just once and post on many networks at once using the tool.
Feedly
Feedly provides up-to-date data on any given topic after collecting information from across the web. In this way, users can know about the new trends.
Scoop.it
Scoop.it allows users to create a journal on a specific topic and to discover, curate and classify content on a given topic.
Seismic
Seismic provides users with the necessary tools to make clients inclined towards your business to let your business grow.
14) Landing Page Creation and Testing Tools
Unbounce
The tool helps you create, manage and optimize landing pages quickly, without the help of a professional.
Leadpages
Leadpages is helpful in creating landing pages easily without much skill.
Click Funnels
It is a great business tool. ClickFunnels converts a series of pages into a conversion event: it can make all potential shoppers into buyers.
Ion
Ion enables marketers to target high-level leads and convert them using data-driven solutions.
Optimizely
Optimizely helps users with commerce tools and content management; it helps in placing content in front of the right audience.
15) Digital Asset Management
Filecamp
Filecamp is a cloud platform that enables businesses to share their digital content like images and videos.
Bynder
Bynder provides an easy way for businesses to manage their digital content across multiple platforms; it provides the right assets to people when required.
Adobe Experience Manager
It enables users to design and maintain web solutions as per business needs. It can be used for web pages as well as for mobile applications.
Libris
Libris provides its users with the best possible solutions regarding the usage and management of their digital assets; it helps in developing a practical strategy to enhance web content.
Widen
A cloud platform allowing access, management and delivery of digital assets across various platforms, and managing marketing copy.
16) On-Site Push Notification
Hello Bar
The tool enables more conversions and engagement with visitors on a website. Also, the tool is not intrusive.
Optinmonster
Optinmonster helps in increasing your sales from traffic you have, increases leads and grows email list. It is highly recommended for businesses online
SaleCycle
Salecycle provides on-site remarketing and email remarketing to businesses that have lost their customers. It helps businesses by reconnecting with ex-customers.
Wunderkind
The tool helps businesses in enhancing their web content to connect them with their potential customers and to increase their revenue.
Salesforce
It automates sales and marketing processes; it keeps the history of customer interactions and sales data. The tool also provides email outreach.
17) Personalization for E Commerce
Freshrelevance
Freshrelevance provides tools to commerce websites to generate revenue across websites, apps, emails and ads; it also boosts up conversion rates.
Barilliance
The tool provides real time personalization; it creates powerful incentives through advanced segmentation and tracks down customers’ behavior.
Ominiconvert
It provides personalization and helps in converting traffic into customers with advanced tools; it also has lower acquisition cost.
SaleCycle
Salecycle provides on-site remarketing and email remarketing to businesses that have lost their customers. It helps businesses by reconnecting with ex-customers.
KIBO
KIBO breaks down the complexities of modern commerce, ranging from management and ecommerce. It helps retailers in personalizing the whole order cycle.
18) Notification and Email Retargeting
SaleCycle
Salecycle provides on-site remarketing and email remarketing to businesses that have lost their customers. It helps businesses by reconnecting with ex-customers.
Freshrelevance
Freshrelevance provides tools to commerce websites to generate revenue across websites, apps, emails and ads; it also boosts up conversion rates.
Klaviyo
The tool helps in increasing and retaining customers by sending automated SMS and emails to them.
Pure 360
Pure 360 offers automated campaigns, email segmentation and customizable templates to its users for detailed analytics.
Airship
The tool allows its users to create personalized messages for their customers to be sent through SMS and push notification.
19) A/B and Multivariate Testing Tools
Google optimize
The Google tool allows its users to create personalized experiences on their websites, which is helpful in conversion rates.
Visual Website Optimizer
VWO creates digital experiences for your whole optimization; it helps in studying customers’ behavior and boosts up conversion rates.
Optimizely
Optimizely helps users with commerce tools and content management; it helps in placing content in front of the right audience.
Oracle Maymiser
Oracle offers website testing, behavioral targeting and product recommendations across various platforms. It claims to be more advanced than the others.
Adobe Target
The tool allows tailoring of customers’ experience to enhance it and revenue on websites and apps.
20) Ecommerce Management
Opencart
Opencart enables users to start an online store; it provides advanced features and is affordable, with a variety of themes.
Shopify
Shopify allows users to build and manage an online store, with a variety of features available. It also accepts debit and credit cards.
Spree
Spree is an ecommerce platform to build a marketplace. It offers multistore, multi-language and multi-currency features.
PrestaShop
It allows third-party developers to sell modules and themes. Users can also add more features to it by using add-on module.
WooCommerce
WooCommerce is for wordpress based websites. It allows users to build online stores to do business, with a volume of features available for tailoring.
21) Products and Customer Review Tools
Feefo
It is a customer review and feedback management system, allowing users to collect and analyze authentic reviews and feedback.
TrustPilot
TrustPilot improves and increases the number of reviews. It also analyzes reviews for better results in the future.
YotPo
The tool is helpful in retaining customers for a long time through quality reviews, sms, referrals and email marketing.
Bazaarvoice
Bazaarvoice employs tools to reach customers to gain their trust by providing quality content.
Reevoo
Reevoo is now owned by Feefo. Just like Feefo, it allows users to collect and analyze reviews and feedback.
22) Call Tracking
Convirza
The tool tracks calls and decodes conversation with the help of conventional tracking and AI powered calls analysis.
Infinity
Infinity provides call analysis and insightful data from conversations to make better business decisions in the future.
Responsive Tab
Responsive Tab provides keywords and runs campaigns that lure users to pick up your phone calls, making your marketing better.
CallTrackingMetrics
The tool informs users about the source of calls and what made calls happen. It has modern call tracking features, which provide good insights into conversations.
CallRail
CallRail provides marketing channels generating more calls; it has features that depict the quality of marketing campaigns done through emails, newspapers and T.V.
23) Customer Messaging and Live Chat
Intercom
Intercom provides support, help desk and live chat at a simple platform to its users. This leads to a better customer service experience.
Olark
Olark provides live chat and customer service to its users for marketing and sales. It drives sales and lures more leads.
Liveperson
It enables online businesses to interact with their customers via sms, chat and voice. The interaction can enhance outcomes.
LiveChat
The tool allows customers to interact with a human support service in no time via messaging.
Nuance
Nuance provides speech recognition to people and businesses; it is the first company to introduce conversational AI.
24) Social Media Publishing Focus
Buffer
Buffer is a social media manager that schedules posts and engages with customers. It is mostly used by small businesses.
Hootsuite
The tool allows scheduling of posts, curation of content and publishing of content on social media.
Sproutsocial
It is an optimization platform, which enables its users to publish all their content across all social media platforms; it collects data from users’ profiles and then employs analysis and publishing.
Cision
The tool offers publicity services and social media engagement, analysis and monitoring.
Falcon.IO
Falcon.io provides digital solutions to all businesses. The tool helps in interacting with customers to receive data from social media to optimize marketing strategies.
25) Social Media Listening Focus
Talkwalker
It is a social media analytical platform which listens and monitors media with the latest technology; it also does social benchmarking.
Brand24
The tool is utilized to identify, monitor and analyze conversations about your own product or business across social media platforms.
Mention
Mention allows users to crawl across the web to find and analyze any mention of their product and business to form marketing strategies.
Agorapulse
Agorapulse has an advanced listening tool, allowing you to find any mention of your brand across social media.
Brandwatch
Brandwatch listening allows users to listen to what people are commenting about their products and brands across social media; it lets users monitor all online campaigns about things that mean something to you.
26) Generative AI
ChatGPT
Developed by OpenAI, it is a virtual assistant, answering any query with a detailed answer just like a human being.
Gemini
It is generative AI developed by Google to answer any query in any language with a detailed answer.
Jasper
This generative AI helps by providing AI assistant content in article writing, blog posts, sales emails and social media posts.
Writesonic
The tool provides AI content including images to its users. The content is high quality and ranks well on search engines.
CopyAI
It helps website owners with quality content. It does creating and posting of content in a lesser amount of time. It is also simpler to use.
27) Online Customer Service Tools
Zendesk
Zendesk offers a variety of tools to its users, from email marketing, sales management, live chat to helpdesk.
Helpscout
The tool provides customer support to people via emails. It also integrates live chat and phone systems to make things smoother.
Freshdesk
It provides customer support via helpdesk having automations to make things happen faster.
Groove
Groove provides smoother and streamlined communication to customers, so website owners can concentrate on their business.
Sprinkle
It provides users with website management, content marketing, social media management, social experience and paid advertisement.
28) Marketing Cloud, CRM and Campaign Management Tools
GetResponse
GetResponse delivers professional emails, automates campaigns and creates sales funnels. It helps in converting contacts into customers via email marketing.
Hubspot
It is a marketing, sales and customer service software, helping users to increase their sales and growth.
Salesforce
It automates sales and marketing processes; it keeps the history of customer interactions and sales data. The tool also provides email outreach.
Oracle Marketing Cloud
The cloud allows marketing solutions of all types to enable higher returns on investment and better online campaigns.
Adobe Marketing Cloud
Adobe marketing cloud is a combination of various online marketing and web analytics, allowing users to manage sales and digital marketing.
29) Email Service Providers Marketing Automation Services
Mailchimp
Mailchimp allows users to interact with potential customers and parties. It employs strong data analysis and well designed emails.
Dotmailer
The tool allows users to create and send emails in no time; it grows email marketing of businesses.
GetResponse
GetResponse delivers professional emails, automates campaigns and creates sales funnels. It helps in converting contacts into customers via email marketing.
Adestra
It is an advertising network for businesses to deliver ads to potential customers. It also helps in managing their email campaigns.
ActOn
ActOn allows users to manage their email marketing; it employs segmentations, personalization, automation and analysis.
30) Survey and Voice of Customer Tools
SurveyMonkey
SurveyMonkey is a professional tool used to create and run surveys. These surveys and their feedback allows users to analyze data and make better decisions.
CrowdSignal
The tool is employed to create surveys, polls and quizzes and are sent via emails for data analysis.
Typeform
Typeform is used to create surveys as well as apps; Both can be created without any prior knowledge of code writing. The tool makes the collecting of information easier.
Alida
Alida allows users to create and distribute surveys to get constructive feedback. It is user-friendly, and surveys can easily be created by using it.
Confirmit (now Forsta)
It is used to create and manage research projects and feedback programs. It gathers data about markets for businesses to help them grow.
The above-listed tools cover all aspects of customer experience and business growth. Now you know which tool to utilize for your digital campaigns, so bookmark them and start executing your ideas one by one.
2024 essential digital marketing tools [Infographic]
Chart Courtesy of Smart Insights.
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