LinkedIn's User Count Disclosure Raises Questions: Nearly 48 Million EU Users Reported

In accordance with the EU Digital Services Act (DSA), all major online platforms are now mandated to disclose their EU user counts regularly, ensuring transparency. LinkedIn, for instance, has recently disclosed that it serves 47.8 million monthly EU users, as per its latest DSA report. This figure marks an increase from its previous report in October, where it recorded 45.2 million monthly active users (M.A.U.) in Europe, signifying a growth of 2.6 million European users over six months.

LinkedIn's emphasis on reporting total members rather than total users has left its overall user count somewhat ambiguous. Despite its recent milestone announcement of reaching one billion total members, such a metric doesn't offer a clear understanding of its active user base. Comparatively, X (formerly Twitter) is reported to host over 1.5 billion inactive profiles, potentially inflating its member count to over 2 billion by LinkedIn's reporting standards. However, the vital metric for advertisers and those assessing platform popularity lies in active user numbers.

According to EU data, LinkedIn may have around 40% active users relative to its total member count, suggesting it boasts approximately 400 million monthly active users. While this is commendable for a specialized social networking platform, it still falls behind many other social apps in terms of user engagement. LinkedIn's preference for showcasing member count and highlighting 'record high' engagement levels without contextualizing active usage underscores its reporting strategy.

While this approach may suffice for now, it raises questions about the platform's transparency compared to other social media platforms. Nevertheless, these figures provide valuable insights into LinkedIn's actual active usage.


Member StateMonthly average logged-in active usersMonthly average loggedout site visits
EU Overall47,800,000178,200,000
Austria800,0006,000,000
Belgium1,700,0003,800,000
Bulgaria300,0001,400,000
Croatia300,0001,400,000
Cyprus100,000500,000
Czechia600,0002,400,000
Denmark1,400,0002,700,000
Estonia100,000600,000
Finland700,0008,600,000
France10,500,00032,500,000
Germany6,200,00032,600,000
Greece700,0002,600,000
Hungary400,0002,500,000
Ireland1,000,0004,400,000
Italy5,600,00015,700,000
Latvia100,000700,000
Lithuania200,0001,500,000
Luxembourg200,000700,000
Malta100,000300,000
Netherlands4,900,00019,500,000
Poland2,100,0007,800,000
Portugal1,400,0003,700,000
Romania900,0004,300,000
Slovakia200,0001,000,000
Slovenia100,000700,000
Spain5,200,00014,700,000
Sweden2,000,0005,600,000

Read next: LinkedIn Earned Its Highest Revenue in Q1 of 2024 Which is Higher Than the Revenue of X and Snapchat Combined

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