A report 'Infinite Dial Report' by Edison Research shows that X (formerly Twitter) usage is declining in 2024. The report talks about different social media trends based on a survey of over 1,000 US citizens over the ages of 12. The data indicates that many social media users are turning away from using X.
In November 2022, X claimed to have around 46 million monetized users on the app from the USA.
The report shows a 30% year-over-year decline in the rate of people using X in 2024 compared to 2023 among those surveyed. This aligns with other third-party reports also indicating X usage is dropping.
In October 2023, Apptopia's data showed X seeing a 13% decline in its monthly users ever since Elon Musk took over the app. SimilarWeb reported around a 14% decrease in X's mobile and web visits since September 2022. In March 2024, Sensor Tower reported X seeing a decline, but X immediately denied these claims without offering data to clarify.
The Infinite Dial Report also shows that X's ad revenue has declined by around 60%, but Musk claims many advertisers who left are now returning to the app. This suggests advertising success on X depends more on engagement with a brand's particular audience rather than overall trends.
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In November 2022, X claimed to have around 46 million monetized users on the app from the USA.
The report shows a 30% year-over-year decline in the rate of people using X in 2024 compared to 2023 among those surveyed. This aligns with other third-party reports also indicating X usage is dropping.
In October 2023, Apptopia's data showed X seeing a 13% decline in its monthly users ever since Elon Musk took over the app. SimilarWeb reported around a 14% decrease in X's mobile and web visits since September 2022. In March 2024, Sensor Tower reported X seeing a decline, but X immediately denied these claims without offering data to clarify.
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The Infinite Dial Report also shows that X's ad revenue has declined by around 60%, but Musk claims many advertisers who left are now returning to the app. This suggests advertising success on X depends more on engagement with a brand's particular audience rather than overall trends.
Read next: Amazon, Microsoft and Google Are the World’s Biggest Cloud Service Providers
